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Keymotif Key Holder by Vassilis Mylonadis |
Home > Winners > Design #56558 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
VM: In search for a new generation of souvenirs that would bring up hidden aspects of our history, I came up with Keymotif. It is a key holder that is inspired by the motif found on textiles produced by a traditional loom. The motif from a textile is transformed into a 3D object, which is brought into our everyday lives through a key holder.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
VM: The idea that one's absence from home or office could be transformed into a colour footprint by removing a key holder from it's base was very intriguing to me.
FS: How long did it take you to design this particular concept?
VM: The project started in October 2016 in Athens and finished in December 2016 in Athens.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
VM: It was designed in collaboration with the platform “it’s all so souvenir to me” which aims to define the souvenir as a highly aesthetic object, overturning the folklore stereotypes and introducing a New Greek identity.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
VM: At this point the design is self produced.
FS: How did you come up with the name for this design? What does it mean?
VM: It is a fuse of the words key holder and the motifs that it is inspired from.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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