Architectural Design Excellence Guide

Elevating Architectural Design

Guidelines for a Winning Architectural Design Submission

To achieve excellence in architectural design presentations, it is crucial to focus on high-quality images that are clean, well-composed, and highlight the project's unique aspects. Good presentations should adhere to category requirements, showcase vibrant visuals, and effectively communicate the architectural design's value.

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Clean and Clutter-Free Images

Ensure the main and optional images are free from distractions like trash or unrelated objects. Use cropping, editing, or AI to clean up images, ensuring a pristine presentation of the architectural design.

Appropriate Category Selection

Accurately choose the submission category based on the project's scope to avoid misalignment that could affect voting. Do not submit interior design, landscape design, urban design to architectural design category, and nominate such work to correct category instead.

High-Quality Visuals

Invest in high-quality rendering. If necessary, use AI tools for enhancements to bring your architectural vision to life with clarity and detail. Hire and work with professional photographers.

Correct Image Orientation and Cropping

Ensure images are well-oriented and cropped to highlight the project effectively, focusing on its strengths and architectural beauty. Main image must be an external view.

Color and Contrast Enhancements

Improve images with faded colors or poor contrast using manual adjustments or AI enhancements, ensuring the design pops and details are discernible.

Image Resolution and Quality

Submit images in high resolution, avoiding blurry, low-resolution, pixelated images; consider using AI to enhance and upscale for improved clarity.

Proper Exposure and Lighting

Adjust for correct exposure to avoid over or underexposed images, which can obscure project details, ensuring the architectural features are showcased in their best light.

Architectural Design Focus

Select images that uniquely showcase the architectural design's features. Avoid repetitive visuals to maintain juror engagement and highlight the project's unique aspects.

Generative AI and Image Editors

Employ AI or image editing tools creatively for tasks like extending the canvas or enhancing the sky, ensuring images meet format requirements without compromising quality.

Careful Inclusion of People

Integrate people in renders judiciously to avoid distractions or copyright issues, remembering that people images are third-party intellectual properties. Use silhouettes or AI generated people when necessary.

Appropriate Image Format

Adhere to required image size dimensions and formats. This ensures that your presentation retains its quality and coherence across all visuals, enhancing realism while maintaining focus on the architectural design.

Effective Use of Optional Images

Utilize optional images to provide complementary perspectives that enrich the main image, offering a fuller understanding of the architectural project.

Avoid Copyright Issues

Ensure all images are free from third-party intellectual property issues. Remove or replace problematic elements as needed to avoid legal complications and maintain the integrity of your submission.

Category-Specific Advice

Pay attention to specific recommendations about architectural category presentation requirements to better align with award criteria, enhancing the relevance and impact of your architectural design within the competition.

Ensure Main Image Quality

The main image should be extremely high quality, well-composed, and effectively showcase the project, serving as a compelling introduction to the architectural design.

Square Images Preference

Use square images for the main image, and consider employing AI or image editing tools to generatively fill in the canvas as necessary.

Vibrant Visuals

Enhance colors, contrast, and dynamic range to create more attractive visuals, ensuring the architectural details are vivid and engaging. Avoid faded and dark images.

Copyright Compliance

Avoid using third-party intellectual properties without permission. Replace them with alternatives to ensure your submission is free from copyright infringement. Use generative AI when necessary.

Exterior Images for Architecture

Especially for the Main Image, you must provide exterior images for architecture category submissions, as these are crucial for evaluating the project's integration with its surroundings and overall impact.

Avoid Tight Crops

Show more of the environment and architecture to provide context and avoid overly tight crops, which can restrict the viewer's understanding of the architectural design's scale and relation to its surroundings.

Improve Rendering Quality

Use AI or professional rendering software for better quality renders, enhancing the visual presentation of your architectural designs with clarity and detail or use photos of finished project.

Remove Distracting Elements

Focus on the design by removing unrelated or distracting elements from images, ensuring the architectural elements are the focal point. Do not focus on details for the main image.

Center and Position Design Well

Ensure the architectural project is well-positioned and centered within the image, providing a balanced and harmonious view of the architectural design.

Consistent Color Balance

Maintain a uniform color balance across all images for a cohesive presentation, ensuring that colors accurately reflect the design and its environment. Double check white balance and exposure.

Provide Additional Angles and Perspectives

For optional image 1 offer a different exterior image showing the project from a different angle, for other optional images consider showcasing unique features of the architectural project.

Utilize Drone Shots for Comprehensive Views

For optional image 4, you may consider aerial images for a full view of the project, showcasing the architectural design's integration with its surroundings and the landscape. Alternatively, interiors can be shown.

Enhance Natural Elements

Make vegetation and natural elements appear more vibrant and alive, emphasizing the project's harmony with the natural environment.

Correct Aspect Ratio and Resolution

Ensure images meet the required aspect ratio and resolution standards, providing clarity and detail that accurately convey the architectural design.


In essence, exceptional architectural design presentations skillfully combine clear, comprehensive imagery with a narrative that highlights innovation, context, and the symbiosis between form and function. For additional insights into creating impactful architectural presentations, explore our guidelines and view winning examples in the Architectural Design Award category.

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