W* Global Trust Accelerator for Excellence

Empowering Award-Winning Brands with Worldwide Trust and Visibility

W* is a transformative global ecosystem that connects A' Design Award winner brands, agencies, designers, and innovators through an exclusive, merit-based recognition system. By curating excellence via a holistic framework of digital and physical trust signals, W-TOP accelerates business matchmaking and instantly communicates credibility worldwide.

W* Recognition Framework and Ecosystem of Verified Excellence for Trust Multiplication

W* Recognition operates as a sophisticated trust-transfer mechanism that combines digital, physical, and online elements into a unified credibility framework. The holistic W* system creates multiple touchpoints for excellence verification, effectively amplifying the impact of A' Design Award achievements through synchronized validation channels. The W* combines digital trust tokens, curated website profiles, elegant logos, and formal certificates to create an all-encompassing endorsement of design quality and innovation.

For A' Design Award winners, the integrated W* framework transforms a single achievement into an ongoing business advantage platform. The W* system's components work in concert to accelerate trust-building, reduce transaction friction, and create immediate differentiation in competitive markets, providing laureates with tools to leverage their excellence across all business interactions. By being featured in the W* ecosystem, winners gain immediate trust transfer and global visibility, streamlining their path to connecting with high-intent buyers and partners.

W-TOP Logo is Your Digital Excellence Signature, Badge of Honor and Icon for Instant Credibility

The W* is a carefully crafted emblem that communicates the essence of verified excellence. Designed with a sophisticated blend of organic curves and precise geometric elements, the logo features a shield within an elongated hexagon, symbolizing trust, collaboration, and enduring quality. Each W* Logo is adorned with an achievement-specific adjective—such as Visionary, Innovator, or Dynamic—highlighting the unique strengths of the recognized entity. The W* Logo serves as a sophisticated visual trust token, featuring temporal validation, industry-specific recognition, and achievement designations.

Eligible A' Design Award winners can deploy the powerful W* Logo across websites, proposals, and digital communications, instantly signaling their verified excellence. The W* Logo's annual verification feature ensures continued relevance, while its industry-specific messaging reinforces specialized expertise, helping laureates maintain premium market positioning. The W* Logo serves as an immediate visual cue of merit and distinction. The W* Logo acts as a constant reminder of the rigorous, peer-reviewed standards that underpin every award-winning project.

W* Certificate is your Tangible Proof of Excellence, Concrete Validation and Proof of Merit

The W* Certificate is a formal, tangible recognition that encapsulates your brand’s journey of excellence. Designed for both physical and digital display, the W* Certificate provides physical validation of your achievement, great for formal business documentation. The official W* Certificate details the merit-based distinction and temporal validity, serving as a powerful trust artifact in traditional business settings. The W* Certificate, your authoritative proof of distinction, is intended to be framed, showcased, and shared in professional settings, reinforcing your organization’s credibility and long-term commitment to design quality.

With the W* Certificate, eligible A' Design Award winners gain a formal credential that strengthens proposals, enhances office displays, and validates excellence in traditional business contexts. The W* certificate's official nature adds gravitas to presentations and negotiations, supporting premium pricing strategies and accelerating deal closures.The W* Certificate provides an authoritative stamp of approval that can be leveraged in client presentations, RFP responses, and strategic partnerships. By serving as a physical testament to excellence, the W* Certificate helps instill confidence among stakeholders and underpins the narrative that your brand is at the forefront of innovation and design leadership.

W* Website is Your Global Excellence Showcase for Meritocratic Matchmaking and Your Gateway to Global Connections

The W* website network operates as a sophisticated B2B business matchmaking platform, connecting verified excellence with high-intent buyers through specialized industry directories. The W* platform's proprietary High-Intent Top Match technology is designed to bridge optimal connections between award-winning providers and serious clients. The W* Website is a dynamic digital directory that hosts the profiles of the world’s most outstanding, award-winning entities. W* platform is designed to filter out noise, ensuring that only the most credible, verified brands are visible to those seeking exceptional partners.

With W* ecosystem inclusion, highly esteemed prestigious A' Design Award laureates benefit from targeted visibility among pre-qualified buyers actively seeking top-tier solutions. The curated W* environment eliminates marketing noise, reduces acquisition costs, and facilitates meaningful business connections, effectively transforming award recognition into tangible business opportunities. Being listed on the W* Directory means enhanced discoverability and streamlined access to global business opportunities. This digital showcase helps winners to immediately demonstrate their expertise and innovation to prospective clients, accelerating the decision-making process and reducing the cost and time associated with due diligence.

Amplifying the Success of Award-Winning Brands through the W* Environment

The tangible benefits of the W* Framework extend far beyond intial recognition. Prestigious, eligible A' Design Award winner brands that achieve at least a Silver status through Pro-Entry or Digital Entry gain access to a suite of advantages, including enhanced market visibility, premium digital presence, and a robust platform for global networking. The W* Framework transforms a single A' Design Award victory into an ongoing engine for business growth by coupling robust marketing tools, like the W* Logo and the W* Certificate, with advanced lead generation and trust-based shortcuts. W* enables winner brands to swiftly prove their mettle, target premium-market clientele, and confidently reach premium segments through a curated ecosystem of vetted peers and cross-referrals.

For highly esteemed and prestigious A' Design Award winners, your integration into the W* ecosystem translates into real-world business advantages. The W* platform’s holistic approach ensures that your brands can immediately communicate its excellence in innovation, design and technology to help secure strategic partnerships, and command premium pricing, thereby reinforcing your position as leaders in innovation, design, and technology. For eligible Silver and higher A' Design Award recipients, W* multiplies the return on their initial award investment by offering additional potent trust signals at no extra charge. Ultimately, W* weaves your merit into a broader narrative of global recognition, helping them thrive amid fierce competition.

Design Prize

Discover the A' Design Prize

The A' Design Prize is a coveted, comprehensive package of services, goods, and exclusive benefits awarded to distinguished winners of the A' Design Award. The A' Design Prize celebrates creative success by amplifying the impact of good design that makes the world a better place through superior products and projects. Integral to the grand A' Design Prize is the W* Recognition Framework benefit, a transformative trust platform that elevates award-winning brands by showcasing their excellence in innovation, design, and technology. W* Recognition benefit is a key component of the A' Design Prize made available to eligible Pro-Edition and Digital Edition Silver+ A' Design Award winners, reinforcing the mission to promote good design and exceptional talent on a global scale. By integrating holistic recognition, iconic logos, authoritative certificates, and a powerful digital directory, W* not only accelerates trust-building but also creates a nurturing ecosystem for outstanding design.