Butterfly
Butterfly Aircraft Seat by James Lee is a winner of the 2020 Silver A' Design Award in Vehicle, Mobility and Transportation Design.
Butterfly is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs.
Explore This Amazing WorkButterfly Aircraft Seat
Butterfly is a flexible aircraft seating system that allows instant transformation between premium economy and business class flatbed suites. It is designed to enable operators to adjust their cabin configuration to real-time market changes, allowing them to make efficient use of valuable floor-space, increase aircraft utilization and reduce business risk. It also gives passengers new ways to configure their own space, whether it is a cosy private retreat or a family-friendly social space.
Featured Design
Butterfly by James Lee
Core Functionality
Aircraft Seat
Accolades
Vehicle, Mobility and Transportation Design Award Winner in 2020.
Silver Winner
Butterfly Aircraft Seat
Butterfly is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Butterfly is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Butterfly is a vastly envied creation that evokes desires, introduces positive feelings, and sparkles amazement and wonderment.
Winner Client
Butterfly Flexible Seating Solutions Limited
Affiliated with Hong Kong-based Paperclip Design, an industrial design studio known in the transport industry for its innovative design concepts, Butterfly Flexible Seating Solutions is a company set up to commercialize flexible seating concepts in the world of air, rail, and road transportation.
Winner Brand
Butterfly
Affiliated with Hong Kong-based Paperclip Design, an industrial design studio known in the transport industry for its innovative design concepts, Butterfly Flexible Seating Solutions is a company set up to commercialize flexible seating concepts in the wo
View Brand ProfileRead The Inside Story
Discover in-depth story of the Butterfly, an Aircraft Seat designed by the highly esteemed James Lee, awarded with the very prestigious A' Vehicle, Mobility and Transportation Design Award. Explore more about the intricate details and the story behind this unique Aircraft Seat now.
Butterfly Aircraft SeatResources for Journalists
Press Kit Downloads
Download the comprehensive press kit for Butterfly, including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning Butterfly Aircraft Seat.
Press Releases
Read the official press release announcing Butterfly as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Butterfly Aircraft Seat's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Butterfly at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Butterfly Aircraft Seat.
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Butterfly Flexible Seating Solutions Limited
"Butterfly Aircraft Seat" - Silver A' Design Award Winner
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