Near East Redesign
Near East Redesign Food Packaging by PepsiCo Design & Innovation is a winner of the 2019 Bronze A' Design Award in Packaging Design.
Near East Redesign is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkNear East Redesign Food Packaging
The new Near East is founded in a singular brand design idea, executed across identity and packaging. This establishes Near East as the most inspired natural choice for authentic, easy meal creation. To improve the brand’s visual language and increase brand equity recognition, a henna inspired pattern now radiates from the brand and anchors the story with a global feel. Enhanced appetite appeal was achieved with a direct macro shot of delicious grains, reinforced by key ingredients.
Featured Design
Near East Redesign by PepsiCo Design & Innovation
Core Functionality
Food Packaging
Accolades
Packaging Design Award Winner in 2019.
Bronze Winner
Near East Redesign Food Packaging
Near East Redesign is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Near East Redesign is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Near East Redesign splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Client
PepsiCo
At PepsiCo Design, we are crazy enough to think we can inspire the future - of our brands, of our company, of our society. We firmly believe design and design thinking are significant catalysts of innovation and therefore of growth to power our global brands. PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2017, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
Winner Brand
PepsiCo Design & Innovation
PepsiCo is one of the world's leading food and beverage companies with over $65 billion in net revenue in 2012 and a global portfolio of diverse and beloved brands.
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Discover in-depth story of the Near East Redesign, a Food Packaging designed by the highly esteemed PepsiCo Design & Innovation, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Food Packaging now.
Near East Redesign Food PackagingResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Near East Redesign as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Near East Redesign Food Packaging's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Near East Redesign at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Near East Redesign Food Packaging.
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PepsiCo
"Near East Redesign Food Packaging" - Bronze A' Design Award Winner
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