Life Redesign
Life Redesign Cereal Packaging by PepsiCo Design & Innovation is a winner of the 2019 Iron A' Design Award in Packaging Design.
Life Redesign is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.
Explore This Amazing WorkLife Redesign Cereal Packaging
The Life redesign challenge was to retell the brand story to reflect what people love about Life and deepen the brand's emotional connection. Life’s new look now embraces the core of the brand values in a way that attracts families shopping the cereal aisle. The front panel reflects the perspective of a child who has drawn a sun around their breakfast bowl, crafting a story rooted from imagination. The drawing represents how Life greets the morning sun and happiness. This carries through to the back panel where fun games are introduced for families to enjoy as a kick start to a brighter day.
Featured Design
Life Redesign by PepsiCo Design & Innovation
Core Functionality
Cereal Packaging
Accolades
Packaging Design Award Winner in 2019.
Iron Winner
Life Redesign Cereal Packaging
Life Redesign is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Life Redesign is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Life Redesign is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Winner Client
PepsiCo
At PepsiCo Design, we are crazy enough to think we can inspire the future - of our brands, of our company, of our society. We firmly believe design and design thinking are significant catalysts of innovation and therefore of growth to power our global brands. PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2017, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
Winner Brand
PepsiCo Design & Innovation
PepsiCo is one of the world's leading food and beverage companies with over $65 billion in net revenue in 2012 and a global portfolio of diverse and beloved brands.
View Brand ProfileRead The Inside Story
Discover in-depth story of the Life Redesign, a Cereal Packaging designed by the highly esteemed PepsiCo Design & Innovation, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Cereal Packaging now.
Life Redesign Cereal PackagingResources for Journalists
Press Kit Downloads
Download the comprehensive press kit for Life Redesign, including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning Life Redesign Cereal Packaging.
Press Releases
Read the official press release announcing Life Redesign as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Life Redesign Cereal Packaging's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Life Redesign at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Life Redesign Cereal Packaging.
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PepsiCo
"Life Redesign Cereal Packaging" - Iron A' Design Award Winner
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