Pepsi x SHFW Spring Summer 2019
Pepsi x SHFW Spring Summer 2019 Beverage Packaging by PepsiCo Design & Innovation is a winner of the 2019 Silver A' Design Award in Packaging Design.
Pepsi x SHFW Spring Summer 2019 is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs.
Explore This Amazing WorkPepsi x SHFW Spring Summer 2019 Beverage Packaging
The creative manifesto for Shanghai Fashion Week Spring/Summer 2019 was about individuality and centered around the message that creativity is a powerful inner force that brings change. Integrating this year’s creative manifesto into the limited edition can design, the can features bright blocks of color colliding within the black backdrop to create a celebratory and unique expression of art within the context of packaging design. At the Shanghai Fashion Week venue, consumers engaged with immersive Pepsi experiences, including a Pepsi booth, lightbox, and more.
Featured Design
Pepsi x SHFW Spring Summer 2019 by PepsiCo Design & Innovation
Core Functionality
Beverage Packaging
Accolades
Packaging Design Award Winner in 2019.
Silver Winner
Pepsi x SHFW Spring Summer 2019 Beverage Packaging
Pepsi x SHFW Spring Summer 2019 is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Pepsi x SHFW Spring Summer 2019 is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Pepsi x SHFW Spring Summer 2019 is a vastly envied creation that evokes desires, introduces positive feelings, and sparkles amazement and wonderment.
Winner Client
PepsiCo
At PepsiCo Design, we are crazy enough to think we can inspire the future - of our brands, of our company, of our society. We firmly believe design and design thinking are significant catalysts of innovation and therefore of growth to power our global brands. PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2017, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
Winner Brand
PepsiCo Design & Innovation
PepsiCo is one of the world's leading food and beverage companies with over $65 billion in net revenue in 2012 and a global portfolio of diverse and beloved brands.
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Pepsi x SHFW Spring Summer 2019 Beverage PackagingResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Pepsi x SHFW Spring Summer 2019 as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Pepsi x SHFW Spring Summer 2019 Beverage Packaging's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Pepsi x SHFW Spring Summer 2019 at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Pepsi x SHFW Spring Summer 2019 Beverage Packaging.
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PepsiCo
"Pepsi x SHFW Spring Summer 2019 Beverage Packaging" - Silver A' Design Award Winner
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