Alvalle Redesign
Alvalle Redesign Food Packaging by PepsiCo Design & Innovation is a winner of the 2019 Iron A' Design Award in Packaging Design.
Alvalle Redesign is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.
Explore This Amazing WorkAlvalle Redesign Food Packaging
Alvalle is Spain’s leading gazpacho brand, delivering an experience that evokes homemade freshness and authenticity. In need of a visual expression to match its status as the category branded leader, Alvalle sought to elevate the story of its fresh, premium ingredients to compete with the abundance of gazpacho brands emerging in markets outside of Spain. With a contemporary design, its personality comes to life in the harmonious blend of fresh ingredients. The vibrant red represents the passion and commitment of the brand and the logo mark evokes the bravado and heritage of Spanish culture.
Featured Design
Alvalle Redesign by PepsiCo Design & Innovation
Core Functionality
Food Packaging
Accolades
Packaging Design Award Winner in 2019.
Iron Winner
Alvalle Redesign Food Packaging
Alvalle Redesign is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Alvalle Redesign is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Alvalle Redesign is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Winner Client
PepsiCo
At PepsiCo Design, we are crazy enough to think we can inspire the future - of our brands, of our company, of our society. We firmly believe design and design thinking are significant catalysts of innovation and therefore of growth to power our global brands. PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2017, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
Winner Brand
PepsiCo Design & Innovation
PepsiCo is one of the world's leading food and beverage companies with over $65 billion in net revenue in 2012 and a global portfolio of diverse and beloved brands.
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Alvalle Redesign Food PackagingResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Alvalle Redesign as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Alvalle Redesign Food Packaging's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Alvalle Redesign at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Alvalle Redesign Food Packaging.
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PepsiCo
"Alvalle Redesign Food Packaging" - Iron A' Design Award Winner
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