Wavee
Wavee Packaging Identity by Shawn Goh Chin Siang is a winner of the 2019 Bronze A' Design Award in Packaging Design.
Wavee is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkWavee Packaging Identity
Vibrantly illustrated packaging is used as a means to build up a recognizable, attractive brand identity for this new potato chips brand. The illustration and color combination create a lasting impression that distinguishes this healthier, non-fried potato chips product from the rest in the market. Various themes and colors are implemented to differentiate between the flavors, while iconic elements and white blank frame on the package help maintaining a unified brand identity.
Featured Design
Wavee by Shawn Goh Chin Siang
Core Functionality
Packaging Identity
Accolades
Packaging Design Award Winner in 2019.
Bronze Winner
Wavee Packaging Identity
Wavee is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Wavee is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Wavee splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Designer
Shawn Goh Chin Siang
Shawn Goh grew up in his grandfather's home, where he was exposed to art from a young age. Despite struggling with his grades in school, he was encouraged by his mother to pursue his passion for drawing and eventually attended art school. However, he faced setbacks when he was unable to obtain his diploma due to technical issues and struggled to find work in the field of design. Undeterred, he decided to start his own design company and eventually became one of the top 10 brand designers in Malaysia. Through hard work and determination, Shawn won numerous awards and accolades for his designs and fulfilled his dream of creating a successful brand design company that showcases the soul of Malaysian culture to the world.
View Winner ProfileWinner Client
SKS Food Industries (M) Sdn. Bhd.
SKS Food Industries (M) Sdn. Bhd. is one of the largest and oldest food manufacturers in Malaysia. With over 40 years of expertise in food manufacturing, SKS Food exports its product to over 30 countries in the world. Its quality brands and products include OMYPOP’s popcorn, Mister Coco’s coconut cookies, Wavee's non-fried popped potato chips and many more. SKS Food applies the international recognized HACCP (Hazard Analysis and Critical Control Point) system to ensure food safety. It is also ISO 22000 and Halal certified.
Winner Brand
Shawn Goh Design Lab.
Founded since 2014 by Malaysia’s Multi-International Awarded Designer, Mr. Shawn Goh, named after his excellency; Shawn Goh Design Lab. Sdn Bhd. has been known to be one of the elite design professionals in Malaysia with the supremacy and authenticity
View Brand ProfileRead The Inside Story
Discover in-depth story of the Wavee, a Packaging Identity designed by the highly esteemed Shawn Goh Chin Siang, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Packaging Identity now.
Wavee Packaging IdentityResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Wavee as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Wavee Packaging Identity's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Wavee at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Wavee Packaging Identity.
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SKS Food Industries (M) Sdn. Bhd.
"Wavee Packaging Identity" - Bronze A' Design Award Winner
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