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Sona Cruise

Sona Cruise Personal massager by Filip Sedic is a winner of the 2019 Golden A' Design Award in Beauty, Personal Care and Cosmetic Products Design.

Sona Cruise is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs.

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Sona Cruise Personal massager by Filip Sedic Golden Beauty, Personal Care and Cosmetic Products Design Award Winner 2019

Sona Cruise Personal massager

Sona Cruise is a sonic massager that stimulates 75% more of your clitoris. Developed by Lelo, Cruise Control is a feature that reserves 20% of device's full power during normal use, so that when it’s pressed hard against the body and the motor begins to drop power, that extra 20% is unleashed so that there’s no reduction of intensity. It’s not a setting, it’s completely automatic, and it eliminates one of the most common complaints against pleasure products.

Sona Cruise Personal massager by Filip Sedic Golden Beauty, Personal Care and Cosmetic Products Design Award Winner 2019
Golden Beauty, Personal Care and Cosmetic Products Design Award Winner 2019 Sona Cruise Personal massager
Sona Cruise designed by Filip Sedic
Sona Cruise - Golden Beauty, Personal Care and Cosmetic Products Design Award Winner
Filip Sedic's Sona Cruise Personal massager
Golden Beauty, Personal Care and Cosmetic Products Design Award Winner 2019 Sona Cruise Personal massager
Sona Cruise designed by Filip Sedic
Sona Cruise - Golden Beauty, Personal Care and Cosmetic Products Design Award Winner
Filip Sedic's Sona Cruise Personal massager

Featured Design

Sona Cruise by Filip Sedic

Core Functionality

Personal massager


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Golden Winner

Sona Cruise Personal massager

Sona Cruise is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Sona Cruise is expected to be a praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Sona Cruise creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.


Winner Client

Lelo

Lelo

Swedish designer brand and the world's leading provider of intimate lifestyle products, covering bedroom accessories, high-quality pleasure objects and luxurious massage candles and oils. LELO is driven by an insatiable curiosity, a desire to explore and refine the space where digital technology and human sensation intersect. That’s what makes us unique, different, and uniquely different. Our uniqueness is rooted in our design-led approach to our products. We have an intrinsic and instantly recognizable design DNA; principles which inform all of our creations from start to finish and which evolve over time to stay ahead of the tide. This means that we, like no other brand, can offer our customers new sensations before they even know they want them. How do we do that? By always looking beyond ourselves, beyond our products and beyond our industry. The result of this commitment to innovation is that there are millions of people worldwide whose lives have been made that little bit richer by owning a LELO. Because that’s really the goal, that’s why LELO continues to exist and continues to flourish: the curiosity we have for new sensations is your curiosity too. We do everything we can to turn your desires into reality.


Sona Cruise Personal massager by Filip Sedic Golden Beauty, Personal Care and Cosmetic Products Design Award Winner 2019

Read The Inside Story

Discover in-depth story of the Sona Cruise, a Personal massager designed by the highly esteemed Filip Sedic, awarded with the very prestigious A' Beauty, Personal Care and Cosmetic Products Design Award. Explore more about the intricate details and the story behind this unique Personal massager now.

Sona Cruise Personal massager

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Press Kit Downloads

Download the comprehensive press kit for Sona Cruise, including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning Sona Cruise Personal massager.

Press Releases

Read the official press release announcing Sona Cruise as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Sona Cruise Personal massager's unique features, innovation, and impact.

Media Showcase

Explore the media showcase dedicated to Sona Cruise at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Sona Cruise Personal massager.


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Lelo, the brand behind Filip Sedic's award-winning work Sona Cruise Personal massager, exemplifies the success that beauty, personal care and cosmetic products design brands can achieve through the A' Design Award. By winning the Golden A' Design Award, Lelo has demonstrated its commitment to good design, innovation, and creative excellence.
Lelo

"Sona Cruise Personal massager" - Golden A' Design Award Winner


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