Scarlet Jade of the East
Scarlet Jade of the East Festive Gift Set by Shawn Goh Chin Siang is a winner of the 2018 Iron A' Design Award in Packaging Design.
Scarlet Jade of the East is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.
Explore This Amazing WorkScarlet Jade of the East Festive Gift Set
The design is inspired by the similar gift-giving tradition of Chinese and Japanese, as a means of passing good wishes and expressing gratitude. As red is a traditionally symbolic colour of happiness, the main packaging box comes in a bright, vibrant red tone adorned with sophisticated hand-drawn auspicious elements. The boldness of the main design body is balanced out by pastel coloured gift bag, creating a modern, youthful vibe.
Featured Design
Scarlet Jade of the East by Shawn Goh Chin Siang
Core Functionality
Festive Gift Set
Accolades
Packaging Design Award Winner in 2018.
Iron Winner
Scarlet Jade of the East Festive Gift Set
Scarlet Jade of the East is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Scarlet Jade of the East is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Scarlet Jade of the East is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Winner Designer
Shawn Goh Chin Siang
Shawn Goh grew up in his grandfather's home, where he was exposed to art from a young age. Despite struggling with his grades in school, he was encouraged by his mother to pursue his passion for drawing and eventually attended art school. However, he faced setbacks when he was unable to obtain his diploma due to technical issues and struggled to find work in the field of design. Undeterred, he decided to start his own design company and eventually became one of the top 10 brand designers in Malaysia. Through hard work and determination, Shawn won numerous awards and accolades for his designs and fulfilled his dream of creating a successful brand design company that showcases the soul of Malaysian culture to the world.
View Winner ProfileWinner Client
Muar Yuen Chen Siang Sdn Bhd
Muar Yuen Chen Siang Sdn Bhd is one of the biggest and most established bakkwa makers in Malaysia, as well as the top bakkwa producer in Johor. Yuen Chen Siang is backed by more than four decades of dietary wisdom and has become a trusted household brand name in the production of healthier barbecued meat and meat floss, all thanks to its determination on product quality. The original recipe yield on using only the finest, freshest and natural ingredients to produce great flavours. Taste and quality of its products will never be compromised.
Winner Brand
Shawn Goh Design Lab.
Founded since 2014 by Malaysia’s Multi-International Awarded Designer, Mr. Shawn Goh, named after his excellency; Shawn Goh Design Lab. Sdn Bhd. has been known to be one of the elite design professionals in Malaysia with the supremacy and authenticity
View Brand ProfileRead The Inside Story
Discover in-depth story of the Scarlet Jade of the East, a Festive Gift Set designed by the highly esteemed Shawn Goh Chin Siang, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Festive Gift Set now.
Scarlet Jade of the East Festive Gift SetResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Scarlet Jade of the East as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Scarlet Jade of the East Festive Gift Set's unique features, innovation, and impact.
Media Showcase
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Muar Yuen Chen Siang Sdn Bhd
"Scarlet Jade of the East Festive Gift Set" - Iron A' Design Award Winner
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