Guftaguu
Guftaguu Adaptive Seating by Raza Zahid is a winner of the 2018 Silver A' Design Award in Furniture Design.
Guftaguu is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs.
Explore This Amazing WorkGuftaguu Adaptive Seating
Predominantly designed for the public space, GUFTAGUU is amalgamation of freedom and choice provided to the user. The ability of the seating system to fluctuate between an introvert and extrovert composition through movable seats adheres to the conceptual theme of 'the gentle art of conversation' - GUFTAGUU (Urdu). The system allows fluctuation between 86” to 45” in length and 58” to 26” in width. Constructed from powder coated steel frame, the composition is adaptable for multiple user groups and scenarios. Its adaptive design, facilitates for public waiting areas as well as open parks.
Featured Design
Guftaguu by Raza Zahid
Core Functionality
Adaptive Seating
Accolades
Furniture Design Award Winner in 2018.
Silver Winner
Guftaguu Adaptive Seating
Guftaguu is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Guftaguu is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Guftaguu is a vastly envied creation that evokes desires, introduces positive feelings, and sparkles amazement and wonderment.
Winner Designer
Raza Zahid
Raza Zahid is an architect/ designer based in Lahore and is the founder of Raza Zahid Atelier, a design house focusing on architecture, interiors and product design. RZA is inspired upon the modernist sensibility: its focus is to question the status quo by reinterpreting the use of local crafts and materials, adopting new technologies and designing sensory spaces and products that bring joy to the users. Raza Zahid has also been involved in academia since 2009 and has taught at a number of universities in Pakistan.
View Winner ProfileWinner Client
Raza Zahid Atelier
Raza Zahid Atelier is a design house based in Lahore, Pakistan with a focus on architecture, interiors and furniture/ product design. RZA is inspired upon the modernist sensibility; its aim is to question the status quo by reinterpreting the use of local crafts and materials, adopting new technologies and designing sensory spaces and products that bring joy to its users.
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Guftaguu Adaptive SeatingResources for Journalists
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Press Releases
Read the official press release announcing Guftaguu as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Guftaguu Adaptive Seating's unique features, innovation, and impact.
Media Showcase
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Raza Zahid Atelier
"Guftaguu Adaptive Seating" - Silver A' Design Award Winner
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