Super Soft Spokar
Super Soft Spokar Toothbrush by Petr Novague is a winner of the 2017 Iron A' Design Award in Beauty, Personal Care and Cosmetic Products Design.
Super Soft Spokar is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.
Explore This Amazing WorkSuper Soft Spokar Toothbrush
The design of the toothbrush is based on elaborate ergonomics for holding the brush in the hand, which considerably improved the availability of head movement at various angles during toothbrushing. The quality of the product is supported by the use of fine antibacterial fibers that abate irritation of the gum. The entire series is distinguished in several contrasting and colors.
Featured Design
Super Soft Spokar by Petr Novague
Core Functionality
Toothbrush
Accolades
Beauty, Personal Care and Cosmetic Products Design Award Winner in 2017.
Iron Winner
Super Soft Spokar Toothbrush
Super Soft Spokar is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Super Soft Spokar is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Super Soft Spokar is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Winner Designer
Petr Novague
THE DESIGN PROCESS IS ALWAYS THE SAME The client comes with input that forms the definition of his needs and requests. We can also generalise that it is a fact that the aim is also sell more products and make more money. Clients request several of assignments in one. He usually wants to replace the current product with a newer, more progressive, better functioning product with a more modern look. Or he wants to come up with a brand new product (eg, his firm has specialized in other segments and wants to expand their scope). Or the client has the technology and wants to give the designer space and time to design anything for the use of these technologies. On every product thus, the manufacturer can present all the possibilities and thus gain a competitive advantage through the design. Design is dependent on the designer, his talent, but also largely on the client in having the courage to choose the correct design to give the designer the space for creative thought to flourish. This always begins with a thorough market analysis, the selection of the aspects of the future design and their quality. There follows on from there the finding of the nature of the product, its essence, and to which principles it will be built. Then comes the sketching, the research, emotional stress... After this comes a period of 3D modeling, transforming the expression to an actual shape. Then comes the definition of materials, colours and the definition of the manufacturing process. He then forms a prototype and begins testing. And then process ends with the setting of serial production and errors incurred for testing and prototyping. 
View Winner ProfileWinner Client
Spojene kartacovny a.s.
The company Spojené kartáčovny a.s. , whose history dates back to 1882, is an important European manufacturer and exporter of wide range of brush ware goods. Continuous emphasis focused on the quality of our products and modernization of our production equipment, quality management system certified according to ISO 9001 and comprehensive logistics guarantee ability of the company to meet requirements of business partners and are a prerequisite of satisfaction of users of our products.
Read The Inside Story
Discover in-depth story of the Super Soft Spokar, a Toothbrush designed by the highly esteemed Petr Novague, awarded with the very prestigious A' Beauty, Personal Care and Cosmetic Products Design Award. Explore more about the intricate details and the story behind this unique Toothbrush now.
Super Soft Spokar ToothbrushResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Super Soft Spokar as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Super Soft Spokar Toothbrush's unique features, innovation, and impact.
Media Showcase
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Spojene kartacovny a.s.
"Super Soft Spokar Toothbrush" - Iron A' Design Award Winner
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