Occhiataccia
Occhiataccia Ritual kit by Laura Marianera is a winner of the 2017 Bronze A' Design Award in Cultural Heritage and Culture Industry Design.
Occhiataccia is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkOcchiataccia Ritual kit
Malocchio literally means “an eye throwing evil” and it’s an ancestral popular tradition widespread in different cultural areas. Occhiataccia is a tool kit to drive away bad luck and it is composed by five white and simple elements, only characterized by graphic signs that guide the user. The packaging is also part of this project, based on the “bla bla bla” texture, representing the sound produced by scandalmongering people. In the box, an equation-looking illustration explains how to perform the talismanic ritual. All the elements are essentials to perform the ritual.
Featured Design
Occhiataccia by Laura Marianera
Core Functionality
Ritual kit
Accolades
Cultural Heritage and Culture Industry Design Award Winner in 2017.
Bronze Winner
Occhiataccia Ritual kit
Occhiataccia is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Occhiataccia is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Occhiataccia splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Designer
Laura Marianera
Laura is a freelance designer, she is mainly focused on graphic and product design in Florence. She has always been interested in Art and Design. In 2010 she moved to Florence where she graduated in Industrial Design cum laude at the "Università degli Studi di Firenze". Her studies and passions became her job and she starts many collaborations with some Architecture&Design offices, companies, private clients and university. She is now working in Toscana and she is graduand at the Master Course in Design.
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Università degli Studi di Firenze
Università degli studi di Firenze, School of Architecture, Laurea Course Industrial Design ______________________________________________________________________ The origins of the University of Florence dates back to the Studium Generale established by the Florentine Republic in 1321. There were the distinguished scholars such as Giovanni Boccaccio, who taught on the Divine Comedy. In 1924 the Institute was officially granted the title of university.
Winner Brand
Laura Marianera
Laura Marianera is a freelance designer, she is mainly focused on graphic and product design. She has always been interested in Art and Design.
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Discover in-depth story of the Occhiataccia, a Ritual kit designed by the highly esteemed Laura Marianera, awarded with the very prestigious A' Cultural Heritage and Culture Industry Design Award. Explore more about the intricate details and the story behind this unique Ritual kit now.
Occhiataccia Ritual kitResources for Journalists
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Press Releases
Read the official press release announcing Occhiataccia as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Occhiataccia Ritual kit's unique features, innovation, and impact.
Media Showcase
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Università degli Studi di Firenze
"Occhiataccia Ritual kit" - Bronze A' Design Award Winner
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