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Breathing Spirit

Breathing Spirit Air-Purifying Shade by Ali Mahmoudi is a winner of the 2017 Bronze A' Design Award in Building Materials and Construction Components Design.

Breathing Spirit is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.

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Breathing Spirit Air-Purifying Shade by Ali Mahmoudi Bronze Building Materials and Construction Components Design Award Winner 2017

Breathing Spirit Air-Purifying Shade

The Breathing Spirit is designed to be a symbol of purity and beauty. In other words, two features of purity and layers of meaning, are combined in the work. First, it is considered to bring a gentle essence into the place by playing with light and shadow as an art work, inspired by Iranian architecture and carpets. On the other hand, it is capable of bringing fresh purified air to the house as a role of air purifier. In this work, the notions of functionality and emotional design have been brought together.

Breathing Spirit Air-Purifying Shade by Ali Mahmoudi Bronze Building Materials and Construction Components Design Award Winner 2017
Bronze Building Materials and Construction Components Design Award Winner 2017 Breathing Spirit Air-Purifying Shade
Breathing Spirit designed by Ali Mahmoudi
Breathing Spirit - Bronze Building Materials and Construction Components Design Award Winner
Ali Mahmoudi's Breathing Spirit Air-Purifying Shade
Bronze Building Materials and Construction Components Design Award Winner 2017 Breathing Spirit Air-Purifying Shade
Breathing Spirit designed by Ali Mahmoudi
Breathing Spirit - Bronze Building Materials and Construction Components Design Award Winner
Ali Mahmoudi's Breathing Spirit Air-Purifying Shade

Featured Design

Breathing Spirit by Ali Mahmoudi

Core Functionality

Air-Purifying Shade


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Bronze Winner

Breathing Spirit Air-Purifying Shade

Breathing Spirit is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Breathing Spirit is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Breathing Spirit splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.


Winner Client

Breathing Spirit Studio

Breathing Spirit Studio

The Breathing Spirit Studio was founded by Amin Zeighami, Ali Mahmoudi, Venus Jalali and Hilda Taheri in May 2016. The purpose of the designs, propose by the studio are mainly sustainable solutions for better life. Studio has a cross & multi-disciplinary approach towards problems and challenges mostly environmental and cultural. Thus, utilizing different fields of science and technology, the studio focuses on solutions which are not only scientific, but also aesthetically appreciative with regards to usability and ergonomics. Creating a linkage between science and people’s lives is the mission of the studio and has to be done within the realm of human centered designs. The first actual product of the studio is a self-client project to solve the issues of polluted air in congested urban areas and indoor environments which was done by the collaboration of chemical engineers and designers to develop an underemployed function of a chemical substance and deliver it to the area of domiciliary products; the work scope of the studio is not home products though. Nonetheless, The Breathing Spirit always consider discover solutions to everyday people’s lives, explore for solutions in science and shape them in a way in which people can actually use them. Projects of the studio are now under the category of environment and culture. Due to the initiative steps of the studio, most of the projects being worked on, are academics oriented rather than client driven. Hence, the projects are fully self-funded or get budget from an academic organization per se; however, the office is established off-campus.


Winner Brand

Breathing Spirit

Breathing Spirit

Schematics Studio focuses on products with the approach of mixing technology and semantics. Mostly developing solutions within the field of other majors and fields. Its goal is to link different states of sciences to the design part.

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Breathing Spirit Air-Purifying Shade by Ali Mahmoudi Bronze Building Materials and Construction Components Design Award Winner 2017

Read The Inside Story

Discover in-depth story of the Breathing Spirit, an Air-Purifying Shade designed by the highly esteemed Ali Mahmoudi, awarded with the very prestigious A' Building Materials and Construction Components Design Award. Explore more about the intricate details and the story behind this unique Air-Purifying Shade now.

Breathing Spirit Air-Purifying Shade

Resources for Journalists

Press Kit Downloads

Download the comprehensive press kit for Breathing Spirit, including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning Breathing Spirit Air-Purifying Shade.

Press Releases

Read the official press release announcing Breathing Spirit as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Breathing Spirit Air-Purifying Shade's unique features, innovation, and impact.

Media Showcase

Explore the media showcase dedicated to Breathing Spirit at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Breathing Spirit Air-Purifying Shade.


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Breathing Spirit Studio, the brand behind Ali Mahmoudi's award-winning work Breathing Spirit Air-Purifying Shade, exemplifies the success that building materials and construction components design brands can achieve through the A' Design Award. By winning the Bronze A' Design Award, Breathing Spirit Studio has demonstrated its commitment to good design, innovation, and creative excellence.
Breathing Spirit Studio

"Breathing Spirit Air-Purifying Shade" - Bronze A' Design Award Winner


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Ali Mahmoudi

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