Metcalfe's Skinny Popcorn
Metcalfe's Skinny Popcorn Food packaging by Springetts Brand Design is a winner of the 2017 Silver A' Design Award in Packaging Design.
Metcalfe's Skinny Popcorn is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs.
Explore This Amazing WorkMetcalfe's Skinny Popcorn Food packaging
The creative solution was a range of packs with a distinctive design that reflected the brand's engaging, vibrant and light-hearted personality. Bold colour combinations were introduced for each flavour variant and to give strong on-shelf standout. The popcorn 'dudes' add personality and also help communicate flavours. The 'placard' logo and lock-up evolves from the existing logo, and takes a generic shape to create a distinctive and ownable equity. It reflects the brand's passion for creating the tastiest, healthiest popcorn.
Featured Design
Metcalfe's Skinny Popcorn by Springetts Brand Design
Core Functionality
Food packaging
Accolades
Packaging Design Award Winner in 2017.
Silver Winner
Metcalfe's Skinny Popcorn Food packaging
Metcalfe's Skinny Popcorn is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Metcalfe's Skinny Popcorn is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Metcalfe's Skinny Popcorn is a vastly envied creation that evokes desires, introduces positive feelings, and sparkles amazement and wonderment.
Winner Designer
Springetts Brand Design
At Springetts we help our clients create and grow their brands through incisive strategic thinking and distinctive, engaging design solutions. The projects may vary in size and scope but our principles, and how we apply them, remain constant. What drives our thinking and enthusiasm on every project is a passion for making a positive difference to a brand’s success. Understanding our clients’ businesses and getting under the skin of consumers always provide us with the greatest insight into how a brand should communicate in a uniquely differentiated, impactful and engaging way.
View Winner ProfileWinner Client
Kettle Foods
Metcalfe's Skinny was launched in 2009 with the idea of creating something light yet tasty. We came up with the perfect recipe for butterfly popcorn and were the first to create the much-loved Sweet 'n Salt. The brand soon became very popular with loyal consumers and increased its product portfolio.
Winner Brand
Springetts
We are an independent U.K. based design consultancy specializing in brand identity, corporate identity, packaging and strategic positioning.
View Brand ProfileRead The Inside Story
Discover in-depth story of the Metcalfe's Skinny Popcorn, a Food packaging designed by the highly esteemed Springetts Brand Design, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Food packaging now.
Metcalfe's Skinny Popcorn Food packagingResources for Journalists
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Read the official press release announcing Metcalfe's Skinny Popcorn as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Metcalfe's Skinny Popcorn Food packaging's unique features, innovation, and impact.
Media Showcase
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Kettle Foods
"Metcalfe's Skinny Popcorn Food packaging" - Silver A' Design Award Winner
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