Gü Puds
Gü Puds Dessert packaging by Springetts Brand Design is a winner of the 2017 Bronze A' Design Award in Packaging Design.
Gü Puds is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkGü Puds Dessert packaging
The project was to redesign the range's packaging to reflect the indulgent, high-quality nature of the desserts. The final designs provide visual sensorial triggers to help subconsciously awaken the anticipation of each dessert experience. Each pack's creative ignition point starts at the word Gü and bursts outwards to create each unique flavour sensation. The design shows visual explosions of pleasure that create a distinct and unique language for the Gü brand and engage with consumers by offering something more than conventional food photography.
Featured Design
Gü Puds by Springetts Brand Design
Core Functionality
Dessert packaging
Accolades
Packaging Design Award Winner in 2017.
Bronze Winner
Gü Puds Dessert packaging
Gü Puds is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Gü Puds is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Gü Puds splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Designer
Springetts Brand Design
At Springetts we help our clients create and grow their brands through incisive strategic thinking and distinctive, engaging design solutions. The projects may vary in size and scope but our principles, and how we apply them, remain constant. What drives our thinking and enthusiasm on every project is a passion for making a positive difference to a brand’s success. Understanding our clients’ businesses and getting under the skin of consumers always provide us with the greatest insight into how a brand should communicate in a uniquely differentiated, impactful and engaging way.
View Winner ProfileWinner Client
Gü Puds
Ever since we first sneaked Gü onto the shelves of a local supermarket, we’ve been pouring our hearts into making these victories more widespread; from a little-known secret to a global taste phenomenon on the tongues of millions. Today, from our London HQ to the sunny shores of Australia, we’re taking the world by storm. Food fanatics everywhere have entered a new dimension of deliciousness.
Winner Brand
Springetts
We are an independent U.K. based design consultancy specializing in brand identity, corporate identity, packaging and strategic positioning.
View Brand ProfileRead The Inside Story
Discover in-depth story of the Gü Puds, a Dessert packaging designed by the highly esteemed Springetts Brand Design, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Dessert packaging now.
Gü Puds Dessert packagingResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Gü Puds as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Gü Puds Dessert packaging's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Gü Puds at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Gü Puds Dessert packaging.
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Gü Puds
"Gü Puds Dessert packaging" - Bronze A' Design Award Winner
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