The Broccoli
The Broccoli Chair by Jie Luo is a winner of the 2017 Golden A' Design Award in Furniture Design.
The Broccoli is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs.
Explore This Amazing WorkThe Broccoli Chair
A simple hypothesis about changing chair's form inspires an idea of provoking human activity: by turning chair's two dimensional back into three dimension, the Broccoli becomes a chair with no front or back, left or right. As a result, the ways of interaction between people and chair have been expanded, more possibilities of action encourages people to use the Broccoli variously.
Featured Design
The Broccoli by Jie Luo
Core Functionality
Chair
Accolades
Furniture Design Award Winner in 2017.
Golden Winner
The Broccoli Chair
The Broccoli is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. The Broccoli is expected to be a praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. The Broccoli creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Winner Designer
Jie Luo
Jie Luo is the Chinese who was born in a traditional Chinese family, and He's also the people who was cultivated by the international atmosphere. Jie was the student who learnt and trained industrial design in school, and He's also the profession who worked and practiced as a designer in architecture company. Jie is the person with strong sense of style and knowing what he like or not, and He's also the person who keeps open mind to suggestions which will bring his work and him to perfection. Jie holds the idea of changing people's life, and he's on the journey of achieving that little by little.
View Winner ProfileWinner Client
Jay Made
Jay Made is born in China, it rooted in the field of industrial design, and grew under the influence of architecture and landscape design. It is on the mission of creating positive impact on the world through crossover mind and outside-the-box thinking.
Read The Inside Story
Discover in-depth story of the The Broccoli, a Chair designed by the highly esteemed Jie Luo, awarded with the very prestigious A' Furniture Design Award. Explore more about the intricate details and the story behind this unique Chair now.
The Broccoli ChairResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing The Broccoli as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the The Broccoli Chair's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to The Broccoli at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning The Broccoli Chair.
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Jay Made
"The Broccoli Chair" - Golden A' Design Award Winner
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