7UP Global VIS Redesign
7UP Global VIS Redesign Visual Identity System by PepsiCo Design & Innovation is a winner of the 2016 Golden A' Design Award in Packaging Design.
7UP Global VIS Redesign is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs.
Explore This Amazing Work7UP Global VIS Redesign Visual Identity System
7UP wanted to inject the authentic lemon-lime soda with fresh excitement. A rebranded style — logo, color, typography and other elements — updates the look of the original “un-cola,” highlighting its bubbly personality, while recognizing its legacy and heritage. The rejuvenated visual identity system builds on the brand’s authentic equity and history, while staying true to its witty, naturally confident character. This visual identity system will introduce an impactful change in brand communication and reframe 7UP as the as the authentic and original lemon-lime trademark since 1929.
Featured Design
7UP Global VIS Redesign by PepsiCo Design & Innovation
Core Functionality
Visual Identity System
Accolades
Packaging Design Award Winner in 2016.
Golden Winner
7UP Global VIS Redesign Visual Identity System
7UP Global VIS Redesign is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. 7UP Global VIS Redesign is expected to be a praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. 7UP Global VIS Redesign creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Winner Brand
PepsiCo Design & Innovation
PepsiCo is one of the world's leading food and beverage companies with over $65 billion in net revenue in 2012 and a global portfolio of diverse and beloved brands.
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Discover in-depth story of the 7UP Global VIS Redesign, a Visual Identity System designed by the highly esteemed PepsiCo Design & Innovation, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Visual Identity System now.
7UP Global VIS Redesign Visual Identity SystemResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing 7UP Global VIS Redesign as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the 7UP Global VIS Redesign Visual Identity System's unique features, innovation, and impact.
Media Showcase
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PepsiCo Design & Innovation
"7UP Global VIS Redesign Visual Identity System" - Golden A' Design Award Winner
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