NIKE MOBILE TRUCK
NIKE MOBILE TRUCK Innovative Running Experience by XEX / XCEED is a winner of the 2015 Silver A' Design Award in Interface, Interaction and User Experience Design.
NIKE MOBILE TRUCK is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs.
Explore This Amazing WorkNIKE MOBILE TRUCK Innovative Running Experience
Initiated by the running shoes campaign's core message 'Let the Run Tell You Why', the installation would inspire the runners their reason of running through an innovative running experience. The design team created an immersive installation inside a mobile truck and let it stop by different targeted running spots for the shoes trialling. On beyond, the installation would need runners to drop down their reason for the run and share through social network to inspire the others.
Featured Design
NIKE MOBILE TRUCK by XEX / XCEED
Core Functionality
Innovative Running Experience
Accolades
Interface, Interaction and User Experience Design Award Winner in 2015.
Silver Winner
NIKE MOBILE TRUCK Innovative Running Experience
NIKE MOBILE TRUCK is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. NIKE MOBILE TRUCK is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. NIKE MOBILE TRUCK is a vastly envied creation that evokes desires, introduces positive feelings, and sparkles amazement and wonderment.
Winner Designer
XEX / XCEED
XCEPT (previously named as XEX) is a hybrid innovative studio, crafting unique experience at the junction of art, technology, design and culture. We create tailor-made and high-end innovations to tell brand stories without loss in translation, harnessing every medium with our most authentic ideas. In the fast-paced digital world, we do not only fabricate latest technologies to its most accessible and intuitive form, but also embrace dated tools for improved applications. At XCEPT, creations are timeless and boundless. Since 2008, we have been known as XEX, the team reputable for thinking and move a step ahead of its fellows. Along with our breadth of capabilities and techniques gathered in the past, we now take you on a new journey - to the exceptional moments, only once in a lifetime.
View Winner ProfileWinner Client
Nike Hong Kong
Nike is the world’s leading innovator in athletic footwear, apparel, equipment and accessories. Nike sells an assortment of products, including shoes and apparel for sports activities like association football, basketball, running, combat sports, tennis, American football, athletics, golf, and cross training for men, women, and children. Nike also sells shoes for outdoor activities such as tennis, golf, skateboarding, association football, baseball, American football, cycling, volleyball, wrestling, cheerleading, aquatic activities, auto racing, and other athletic and recreational uses. Nike is well known and popular in youth culture, chav culture and hip hop culture for their supplying of urban fashion clothing.
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NIKE MOBILE TRUCK Innovative Running ExperienceResources for Journalists
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Nike Hong Kong
"NIKE MOBILE TRUCK Innovative Running Experience" - Silver A' Design Award Winner
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