Edna
Edna Frozen Vegetables Packaging Design Range by AMPRO DESIGN is a winner of the 2014 Silver A' Design Award in Packaging Design.
Edna is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs.
Explore This Amazing WorkEdna Frozen Vegetables Packaging Design Range
After conducting a brand audit, we have realized that the name “Edna” has no meaning to the consumer and that the packaging is missing personality. The big idea was to create a character: Aunt Edna (starting from the woman name Edna); The brand identity is now centered on aunt Edna’s figure and the packaging design has a friendly and retro-chic look and feel; The product is well shown on more than 60% of the front of pack.
Featured Design
Edna by AMPRO DESIGN
Core Functionality
Frozen Vegetables Packaging Design Range
Accolades
Packaging Design Award Winner in 2014.
Silver Winner
Edna Frozen Vegetables Packaging Design Range
Edna is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Edna is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Edna is a vastly envied creation that evokes desires, introduces positive feelings, and sparkles amazement and wonderment.
Winner Designer
AMPRO DESIGN
Founded in 2005, Ampro Design is a complex studio of brand & packaging creation which provides the entire range of branding services. Ampro believes that today matters the most. They dedicate their time to help clients' products to be noticed, to stand out and to sell. They do this by creating clear brand strategies and by bringing those strategies to life through courageous design solutions. Ampro Design is outside the box !
View Winner ProfileWinner Client
Frigorifer
Frigorifer SA is located inside the city of Tulcea, on the bank of the Danube River. It has an impressive storage capacity of 16.000 tons that makes it the largest cols store in the South Eastern Europe and a 30.000 sqm built area on a 50.000 sqm land. As it has direct access to the Danube Delta, Frigorifer has its own deck where vessels of maximum 5.000 metric tons can be landed and charged. Moreover it is fitted with an internal rail infrastructure that enables wagons loading and unloading
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Edna Frozen Vegetables Packaging Design RangeResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Edna as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Edna Frozen Vegetables Packaging Design Range's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Edna at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Edna Frozen Vegetables Packaging Design Range.
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Frigorifer
"Edna Frozen Vegetables Packaging Design Range" - Silver A' Design Award Winner
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