Coca-Cola Tet 2014
Coca-Cola Tet 2014 Soft drink packaging by Rice Creative is a winner of the 2014 Platinum A' Design Award in Packaging Design.
Coca-Cola Tet 2014 is a Platinum A' Design Award winner, an extremely prestigious recognition granted to truly exceptional, elegant, and magnificent designs.
Explore This Amazing WorkCoca-Cola Tet 2014 Soft drink packaging
To create a series of Coca-Cola cans which spread millions of Tet wishes nation wide. We utilized Coca-cola's Tet symbol (the Swallow Bird) as the device to form these wishes. For each can, hundreds of hand-drawn swallows were crafted and carefully arranged around a custom script, which together form a series of meaningful Vietnamese wishes. "An", means Peace. "Tai" means Success, "Loc" means Prosperity. These words are widely exchanged throughout the holiday, and traditionally adorn Tet decorations.
Featured Design
Coca-Cola Tet 2014 by Rice Creative
Core Functionality
Soft drink packaging
Accolades
Packaging Design Award Winner in 2014.
Platinum Winner
Coca-Cola Tet 2014 Soft drink packaging
Coca-Cola Tet 2014 is a Platinum A' Design Award winner, an extremely prestigious recognition granted to truly exceptional, elegant, and magnificent designs. Platinum winners are marvels of creation, testaments to the limits of intellectual creativity, and demonstrate the unmatched professionalism and genius of their designers. These designs are expected to be the most renowned works that define the aesthetics of an era, contribute to the well-being of society, and push the boundaries of art, science, design, and technology. Coca-Cola Tet 2014 exhibits a transcendent level of excellence and unequivocally makes the world a better place with its advantageous and worthwhile characteristics. Coca-Cola Tet 2014 is a Platinum A' Design Award-winning work that triggers desires, inspires, excites, delights, and sparks great joy.
Winner Designer
Rice Creative
Rice Creative is a multidisciplinary design agency set up in Ho Chi Minh City, Vietnam in 2011 by Chi-An De Leo and Joshua Breidenbach. Out of huge global branding & advertising agencies respectively, the duo sought a smaller more personal environment to offer a new set of clients, world-class creative solutions, with emphasis on well informed concept. The Duo have now enlisted a small handpicked team of creative, planning & production talent to expand the reach of the agency. Rice Creative have engaged with number of like minded start up companies including Marou Faiseurs de Chocolat, to give them voice & visual identity. Rice creative plans to remain lean & focused forming long lasting bonds with their select clients to produce striking, long lasting creative work. Rice creative's core practices are in brand identity, art-direction, packaging, interactive, & print.
View Winner ProfileWinner Brand
Rice Creative
Rice Creative is a multidisciplinary design agency set up in Ho Chi Minh City, Vietnam in 2011 by Chi-An De Leo and Joshua Breidenbach.
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Coca-Cola Tet 2014 Soft drink packagingResources for Journalists
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Press Releases
Read the official press release announcing Coca-Cola Tet 2014 as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Coca-Cola Tet 2014 Soft drink packaging's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Coca-Cola Tet 2014 at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Coca-Cola Tet 2014 Soft drink packaging.
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Rice Creative
"Coca-Cola Tet 2014 Soft drink packaging" - Platinum A' Design Award Winner
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