Giulia Shelf
Giulia Shelf Storage Shelf by Kevin Chu is a winner of the 2011 Iron A' Design Award in Fine Arts and Art Installation Design.
Giulia Shelf is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.
Explore This Amazing WorkGiulia Shelf Storage Shelf
the giulia shelf was conceived to promote the ideology of "messiness". most storage systems subconsiously guide the user to "organize". the giulia shelf promotes the user to just let go and "dump stuff" into it. by combinning several different diameter steel loops into a singular system, it creates an illusion of uncontrolled geometry where there are no flat surfaces. this "forces" the user to stack his/her "stuff" randomly which also accentuates the confusing aesthetic of the shelf.
Featured Design
Giulia Shelf by Kevin Chu
Core Functionality
Storage Shelf
Accolades
Fine Arts and Art Installation Design Award Winner in 2011.
Iron Winner
Giulia Shelf Storage Shelf
Giulia Shelf is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Giulia Shelf is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Giulia Shelf is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Winner Client
K Ltd DesignLab
With the mission of constantly pushing the creative boundary, K Ltd DesignLab came into existence in 2006. Over in Asia we aspire to many European designs but we are constantly contradicting this envy with a barrage of imitations over here. I truly believe designers in Asia have the ability to stand head to head with our European counterpart and i already see this transformation happening gradually. K Ltd DesignLab is one of the first wave of Asian "Conceptual" design firms and we are never shy of proposing "crazy" as well as more reality based designs. Our aim is to come up with interesting and thought provoking designs that can generate heated debate. This is what i believe competent designers should aspire to while settling for nothing less. Our clients will always set criteria for us but one should transcend these rules and give solutions that even they cannot predict. K Ltd DesignLab have always hold true to this principle and will continue to do so in order to constantly come up with "wacky and wonderful" ideas!!
Winner Brand
Coc
COC(Chu Original Creations) design is a multi-disciplinary design firm that tackles contemporary Architecture, Interior, and Product, Graphic designs as well as Customized Artwork and Art Installations Projects. Started in 2012 founder and director Kevin
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Giulia Shelf Storage ShelfResources for Journalists
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Press Releases
Read the official press release announcing Giulia Shelf as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Giulia Shelf Storage Shelf's unique features, innovation, and impact.
Media Showcase
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K Ltd DesignLab
"Giulia Shelf Storage Shelf" - Iron A' Design Award Winner
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