Every Treasure Tells A Story
Every Treasure Tells A Story Advertising Awareness Campaign by Zhou Haiwen, Che Shilong and Guo Cheng is a winner of the 2024 Iron A' Design Award in Graphics, Illustration and Visual Communication Design.
Every Treasure Tells A Story is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.
Explore This Amazing WorkEvery Treasure Tells A Story Advertising Awareness Campaign
Every Treasure Tells a Story is a short documentary introducing 100 of China's national treasures and talks about the creativity of the ancient Chinese people. The creativity mainly tells stories about the national treasures of China, visual dialogues across time historically speaking, combining each national treasure with different dialogue boxes. Those boxes vary greatly, some are round, some are square; all are unique and have their own distinct dimensional character. In terms of image expression, the national treasure is compared to the stars, spanning the distance of time and space.
Featured Design
Every Treasure Tells A Story by Zhou Haiwen, Che Shilong and Guo Cheng
Core Functionality
Advertising Awareness Campaign
Accolades
Graphics, Illustration and Visual Communication Design Award Winner in 2024.
Iron Winner
Every Treasure Tells A Story Advertising Awareness Campaign
Every Treasure Tells A Story is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Every Treasure Tells A Story is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Every Treasure Tells A Story is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Winner Client
China Global Television Network Co., Ltd. Beijing, CN
"China Global Television Network, or CGTN, is an international media organization launched on December 31, 2016. It aims to provide global audiences with accurate and timely news coverage as well as rich audiovisual services, promoting communication and understanding between China and the world, and enhancing cultural exchanges and mutual trust between China and other countries. Headquartered in Beijing, CGTN has three production centers, located in Nairobi, Washington D.C. and London, all staffed with international professionals from around the world. Adhering to the principles of objectivity, rationality and balance in reporting, CGTN endeavors to present information from diverse perspectives."
Read The Inside Story
Discover in-depth story of the Every Treasure Tells A Story, an Advertising Awareness Campaign designed by the highly esteemed Zhou Haiwen, Che Shilong and Guo Cheng, awarded with the very prestigious A' Graphics, Illustration and Visual Communication Design Award. Explore more about the intricate details and the story behind this unique Advertising Awareness Campaign now.
Every Treasure Tells A Story Advertising Awareness CampaignResources for Journalists
Press Kit Downloads
Download the comprehensive press kit for Every Treasure Tells A Story, including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning Every Treasure Tells A Story Advertising Awareness Campaign.
Press Releases
Read the official press release announcing Every Treasure Tells A Story as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Every Treasure Tells A Story Advertising Awareness Campaign's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Every Treasure Tells A Story at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Every Treasure Tells A Story Advertising Awareness Campaign.
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China Global Television Network Co., Ltd. Beijing, CN
"Every Treasure Tells A Story Advertising Awareness Campaign" - Iron A' Design Award Winner
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Designer's Portfolio
Explore other works by Zhou Haiwen, Che Shilong and Guo Cheng
Zhou Haiwen, Che Shilong and Guo ChengJoin A' Design Award
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