Lax
Lax Branding by Jonathan Ramirez and Juliana Betancur is a winner of the 2024 Bronze A' Design Award in Graphics, Illustration and Visual Communication Design.
Lax is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkLax Branding
The client was to craft a logo for a data collection and CRM messaging company, aiming for a digital, modern feel. The name Lax derives from ChiLax or ReLax, conveying a sense of calm to users. To add distinction, It included a heart symbol, representing customer care often overlooked in automated CRM businesses. Pixels were integrated to signify data importance and digitalization. Thus, It combined key elements, a heart for customer love, pixels for data, and the X for relaxation.
Featured Design
Core Functionality
Branding
Accolades
Graphics, Illustration and Visual Communication Design Award Winner in 2024.
Bronze Winner
Lax Branding
Lax is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Lax is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Lax splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Designer
Jonathan Ramirez and Juliana Betancur
I'm Jonathan Ramírez, a bilingual Creative/Art Director with more than 15 years of experience in the advertising industry. My journey has taken me from the vibrant cities of Medellín, Bogotá, and Buenos Aires to the bustling creative hub of Los Angeles. I've had the privilege of contributing my skills to renowned agencies such as Grey, DDB, McCann, Draft FCB, JWT, Publicis, and Dieste. My passion lies in collaborating with top-tier art directors globally. I'm driven by an unwavering commitment to crafting imaginative concepts, innovative ideas, and stunning designs that seamlessly transcend diverse media platforms, consistently delivering that captivating element of surprise. Beyond my role as a Creative/Art Director, I am a dedicated digital illustrator who thrives on exploring various painting techniques. My versatile approach encompasses watercolor, markers, pencil colors, and acrylics, allowing me to infuse a unique touch of creativity into every project.
View Winner ProfileWinner Client
Written and Drawn Studio
A creative Studio where artistic synergy thrives beyond conventional boundaries. Within this dynamic Studio, talent seamlessly blends into vibrant artistic skills. As a wordsmith with an advertising background, I craft poetic tales through upcoming books and vivid mixed-media paintings, bursting with exuberance and storytelling depth. Drawing inspiration from urban art and the raw beauty found within unexpected places, my illustrations span various mediums, offering a unique perspective on reality. Written and Drawn specializes in branding, visual identity, logos, and design, bringing narratives to life through captivating visual storytelling. With a shared passion for exploring cities, capturing the essence of each locale, and translating these experiences into captivating visual narratives, Written and Drawn isn't just an individual; it's a celebration of the beautiful intersection between literature, art, branding, and design.
Read The Inside Story
Discover in-depth story of the Lax, a Branding designed by the highly esteemed Jonathan Ramirez and Juliana Betancur, awarded with the very prestigious A' Graphics, Illustration and Visual Communication Design Award. Explore more about the intricate details and the story behind this unique Branding now.
Lax BrandingResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Lax as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Lax Branding's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Lax at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Lax Branding.
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Written and Drawn Studio
"Lax Branding" - Bronze A' Design Award Winner
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Designer's Portfolio
Explore other works by Jonathan Ramirez and Juliana Betancur
Jonathan Ramirez and Juliana BetancurJoin A' Design Award
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