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Paula

Paula Storage Rack by Bingyue Zhu is a winner of the 2024 Iron A' Design Award in Furniture Design.

Paula is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.

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Paula Storage Rack by Bingyue Zhu Iron Furniture Design Award Winner 2024

Paula Storage Rack

After covid 19, people have more pursuit of nature and want to have a kind of freedom psychologically. Of course, they also want a more relaxed and comfortable atmosphere in their home life. Furniture products are no longer limited to a certain home space, and flexible products are favored by more people. Paula can be used in a variety of ways by changing horizontally or vertically to meet the needs of users in multiple scenarios. With its precise size and lightweight appearance, it is suitable for a variety of space scenarios, making home space no longer limited.

Paula Storage Rack by Bingyue Zhu Iron Furniture Design Award Winner 2024
Iron Furniture Design Award Winner 2024 Paula Storage Rack
Paula designed by Bingyue Zhu
Paula - Iron Furniture Design Award Winner
Bingyue Zhu's Paula Storage Rack
Iron Furniture Design Award Winner 2024 Paula Storage Rack
Paula designed by Bingyue Zhu
Paula - Iron Furniture Design Award Winner
Bingyue Zhu's Paula Storage Rack

Featured Design

Paula by Bingyue Zhu

Core Functionality

Storage Rack

Accolades

Furniture Design Award Winner in 2024.


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Iron Winner

Paula Storage Rack

Paula is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Paula is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Paula is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.


Winner Designer

Bingyue Zhu

China's emerging furniture designer-Ren Yu, he is an interesting furniture designer, loves life, and has always been passionate about new things. For Ren Yu, design is not an empty concept, let alone a popular element. It is an insight into rooted life. Expressing his own thinking through design; for design, in addition to form and function, he seeks the beauty of the text of the product, trying to create a dialogue with the user through the product.

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Winner Client

Ziel Home Furnishing Technology Co., Ltd.,

Ziel Home Furnishing Technology Co., Ltd.,

Ziel Home Furnishing Technology Co., Ltd., was founded in 2007, is a dynamic cross-border e-commerce enterprises. The company is headquartered in Zhengzhou, Greentown, Germany, Ruhr District, Ramshad, Los Angeles, California, Japan, Osaka set up branches, forming "1 3" international architecture system, specializing in furniture home, pet outdoor products research and development and sales. Has the "SONGMICS","VASAGLE","FEANDREA" three major brands.


Paula Storage Rack by Bingyue Zhu Iron Furniture Design Award Winner 2024

Read The Inside Story

Discover in-depth story of the Paula, a Storage Rack designed by the highly esteemed Bingyue Zhu, awarded with the very prestigious A' Furniture Design Award. Explore more about the intricate details and the story behind this unique Storage Rack now.

Paula Storage Rack

Resources for Journalists

Press Kit Downloads

Download the comprehensive press kit for Paula, including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning Paula Storage Rack.

Press Releases

Read the official press release announcing Paula as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Paula Storage Rack's unique features, innovation, and impact.

Media Showcase

Explore the media showcase dedicated to Paula at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Paula Storage Rack.


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Ziel Home Furnishing Technology Co., Ltd.,, the brand behind Bingyue Zhu's award-winning work Paula Storage Rack, exemplifies the success that furniture design brands can achieve through the A' Design Award. By winning the Iron A' Design Award, Ziel Home Furnishing Technology Co., Ltd., has demonstrated its commitment to good design, innovation, and creative excellence.
Ziel Home Furnishing Technology Co., Ltd.,

"Paula Storage Rack" - Iron A' Design Award Winner


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Designer's Portfolio

Explore other works by Bingyue Zhu

Bingyue Zhu

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