Jaya Beach Tennis
Jaya Beach Tennis Corporate Identity by Arbo Design is a winner of the 2023 Bronze A' Design Award in Graphics, Illustration and Visual Communication Design.
Jaya Beach Tennis is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkJaya Beach Tennis Corporate Identity
It's a strategic design application for market positioning. The new brand creation was thought for beach tennis players, sports supporters, and lifestyle. Besides strategy, the design had a tactical and operational role in product development. In the rackets, for desired performance and needs, the requirements communication was done via visual language. Also was developed accessories and apparel to differentiate the brand, since they can be easily incorporated into daily life due to the style, being committed to the user's routine, and not only to occasional use in sports.
Featured Design
Jaya Beach Tennis by Arbo Design
Core Functionality
Corporate Identity
Accolades
Graphics, Illustration and Visual Communication Design Award Winner in 2023.
Bronze Winner
Jaya Beach Tennis Corporate Identity
Jaya Beach Tennis is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Jaya Beach Tennis is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Jaya Beach Tennis splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Designer
Arbo Design
The team leaders are acting more than 15 years in several areas of the design. Consulting and collaborating in different countries and abroad for global companies as Midea Appliances, Electrolux AB, Whirlpool Corp, Sundown Motors, Buscar Motors, Philippe Starck Studio, DA Milan Innovation Centre and others. Currently they are responsible part of the global design to Midea Appliances. With firms where the team has collaborated, won several awards and mentions of design, highlighting the Internationals IF, Red Dot, Good Design, Idea, Plus X, and others national awards, including MCB (most important design award in Brazil) and Objeto Brazil (most important design award in Latin America). The team has approximately 40 patents including innovation and ID records into Brazilian authorities (INPI) and international bodies and launch products in several countries around the world, including markets as China, Japan, USA, Mexico, Brazil, Italy, Sweden, Germany and others. ________________________________________________ Valkiria Pedri Fialkowki: she is an industrial designer with large experience in Innovation and automotive Industry. She is a PhD candidate and master in design (UFPR, Brazil) with focus at research in innovation, prospective research and design management and she has a MBA in Marketing (Fundação Getulio Vargas, Brazil). She has a great experience leading designers and multidisciplinary teams in order manage projects properly. She uses the design-based approach to help organizations to grow with a positive impact on business and people. _________________________________________________ Daniel Kröker: he is an industrial designer with large experience in appliances and creativity methods. He has master degree from Domus Academy (Milan, Italy) with focus at research to create strong and contemporary concepts. Through the method, Daniel is able to lead people and can identify innovation and new ways to serve and support people by uncovering latent needs, behaviours and desires.
View Winner ProfileWinner Client
Four Seasons Importação, Exportação, Distribuição e Comércio Ltda
We are delighted to introduce a brand-new beach tennis brand to the world! Our mission is to make beach tennis accessible to everyone and to create a fun and affordable way to enjoy the sport. Our new beach tennis rackets are designed with the latest technologies, ensuring a perfect balance between control and power. Our rackets are constructed from lightweight yet durable materials that provide optimal performance and strength. Our strings are designed to provide the perfect amount of spin and control, allowing for more accurate and powerful shots.
Winner Brand
ARBO design
ARBO is a design company, which creates value through strategy, creating a brand DNA through the design & innovation. This powerful tool allow to differentiate from its competitors, anticipates desires and speaks a persuasive form language. During thi
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Discover in-depth story of the Jaya Beach Tennis, a Corporate Identity designed by the highly esteemed Arbo Design, awarded with the very prestigious A' Graphics, Illustration and Visual Communication Design Award. Explore more about the intricate details and the story behind this unique Corporate Identity now.
Jaya Beach Tennis Corporate IdentityResources for Journalists
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Press Releases
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Media Showcase
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Four Seasons Importação, Exportação, Distribuição e Comércio Ltda
"Jaya Beach Tennis Corporate Identity" - Bronze A' Design Award Winner
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