Shacheng Laojiao
Shacheng Laojiao Packaging by Wu Yao is a winner of the 2023 Bronze A' Design Award in Packaging Design.
Shacheng Laojiao is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkShacheng Laojiao Packaging
With the same bottle shape, the bottle has two colors: one red and one yellow. The natural and ecological brewing characteristics of Shacheng are painted on the bottle body. The raw materials for brewing and the brewing process are outlined in a white gold thread used for red bottles. The bottom color of the outer box is yellow and red. The yellow inspiration comes from the yellow glaze of the Yongzheng period in the Qing Dynasty and the red inspiration comes from the Langyao red of the Kangxi period.
Featured Design
Shacheng Laojiao by Wu Yao
Core Functionality
Packaging
Accolades
Packaging Design Award Winner in 2023.
Bronze Winner
Shacheng Laojiao Packaging
Shacheng Laojiao is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Shacheng Laojiao is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Shacheng Laojiao splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Designer
Wu Yao
I'm Wu Yao，In 2019, Beijing Satellite TV invited the designer of the second season of the National Palace Museum, the official cultural and creative designer of Wudang Mountain, the designer recommended by Zhan Ku, the annual cooperative designer of shede liquor industry, and the special designer of the culture and Tourism Bureau of Xi'an Qujiang Management Committee. Together with Baidu and the National Library, they designed the input method skin of Shanhaijing series, and jointly created the online red products "Palace Museum suitcase" and "Zhengda Guangmeng" with the National Palace Museum Before and after cooperation with Xinhuanet, Li Ning, China, Chengdu University Games, shede, vivo, King glory, ZTE, Netease, amuxi, COSCO, China Resources, Dongfeng Motor, etc.
View Winner ProfileWinner Client
Huailai Great Wall Wine Marketing Co., Ltd
Huailai Great Wall Wine Marketing Co., Ltd. Business scope includes food sales, packaging material sales
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Shacheng Laojiao PackagingResources for Journalists
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Press Releases
Read the official press release announcing Shacheng Laojiao as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Shacheng Laojiao Packaging's unique features, innovation, and impact.
Media Showcase
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Huailai Great Wall Wine Marketing Co., Ltd
"Shacheng Laojiao Packaging" - Bronze A' Design Award Winner
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