Nianfenyuanjiang Gu3o
Nianfenyuanjiang Gu3o Alcoholic Beverage Packaging by Jinhui Liang, Keyong Dong and Rui Wu is a winner of the 2023 Silver A' Design Award in Packaging Design.
Nianfenyuanjiang Gu3o is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs.
Explore This Amazing WorkNianfenyuanjiang Gu3o Alcoholic Beverage Packaging
The latest design of the bottle is based on the concept of the "century-old brewing process". Imperial elements and the brand legacy feature in the design. All these upgrades are aimed to give the product a foothold in the premium end of the baijiu market. The bottle body uses sarin for a brighter finish coat, getting rid of dark shades and throwing its dragon pattern into sharp relief. The new design lends the aesthetic value of simplicity to the bottle. As a mixture of modern technology and traditional Chinese aesthetics, the product is now more appealing.
Featured Design
Nianfenyuanjiang Gu3o by Jinhui Liang, Keyong Dong and Rui Wu
Core Functionality
Alcoholic Beverage Packaging
Accolades
Packaging Design Award Winner in 2023.
Silver Winner
Nianfenyuanjiang Gu3o Alcoholic Beverage Packaging
Nianfenyuanjiang Gu3o is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Nianfenyuanjiang Gu3o is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Nianfenyuanjiang Gu3o is a vastly envied creation that evokes desires, introduces positive feelings, and sparkles amazement and wonderment.
Winner Client
Anhui Gujing Distillery Co. Ltd
Located in Bozhou City, Anhui Province, the hometown of Cao Cao and Hua Tuo, one of the world's top ten spirits-producing regions, Anhui Gujing Group Co., Ltd. is one of the top eight famous liquor and one of the top 500 manufacturing enterprises in China.Gujing Distillery originates from 196 AD, when Cao Cao sent his hometown's speciality JIU YUN CHUN liquor and its brewing technique to Chinese emperor Liu Xie as a tribute many times, and since then he has been widely favored. With its distinctive style of "clear colour like crystal, pure fragrance like orchid, sweet and mellow taste, and endless aftertaste ", the liquor has been awarded the gold medal in the Chinese liquor competition for four times."JIU YUN brewing technique", the brewing method of Gujing Distillery has been certified as "The world's oldest surviving method of distilling spirits" by Guinness World Record.
Read The Inside Story
Discover in-depth story of the Nianfenyuanjiang Gu3o, an Alcoholic Beverage Packaging designed by the highly esteemed Jinhui Liang, Keyong Dong and Rui Wu, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Alcoholic Beverage Packaging now.
Nianfenyuanjiang Gu3o Alcoholic Beverage PackagingResources for Journalists
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Press Releases
Read the official press release announcing Nianfenyuanjiang Gu3o as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Nianfenyuanjiang Gu3o Alcoholic Beverage Packaging's unique features, innovation, and impact.
Media Showcase
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Anhui Gujing Distillery Co. Ltd
"Nianfenyuanjiang Gu3o Alcoholic Beverage Packaging" - Silver A' Design Award Winner
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Designer's Portfolio
Explore other works by Jinhui Liang, Keyong Dong and Rui Wu
Jinhui Liang, Keyong Dong and Rui WuJoin A' Design Award
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