Brewing Happiness
Brewing Happiness Brand Identity by Gong cha California and Gong cha Global is a winner of the 2022 Bronze A' Design Award in Graphics, Illustration and Visual Communication Design.
Brewing Happiness is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkBrewing Happiness Brand Identity
Gong cha is a Chinese term for the act of offering tea to the Emperor. It represents teas and beverages of the finest quality, fit for royalty. Today, the Gong cha company is dedicated to the same principle of providing premium products to its customers around the globe. Gong cha promises to inspire the human spirit and create happiness with a cup of tea. In order to increase brand awareness and promote tea culture, Gong cha created a series of brand materials, including the tea menu, product name cards, and brand story brochures.
Featured Design
Brewing Happiness by Gong cha California and Gong cha Global
Core Functionality
Brand Identity
Accolades
Graphics, Illustration and Visual Communication Design Award Winner in 2022.
Bronze Winner
Brewing Happiness Brand Identity
Brewing Happiness is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Brewing Happiness is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Brewing Happiness splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Designer
Gong cha California and Gong cha Global
Gong Cha, originating from Taiwan—the birthplace of bubble tea—offers an unparalleled tea experience. Named after the noble practice of serving tea to the emperor, Gong Cha symbolizes excellence and tradition. Our menu features a wide variety of handcrafted teas, blending tradition with modern flavors. With a global presence, we’re committed to delivering high-quality, personalized tea experiences. Discover the perfect blend of heritage and innovation with every cup at Gong Cha, where every sip is a tribute to tea culture.
View Winner ProfileWinner Client
Gong cha CA Franchise
Our Story: “Gong cha” is a Chinese term for the act of offering the best tea to the Emperor. It represents teas and beverages of the highest and finest quality, fit for royalty. Today, the Gong cha company is dedicated to the same principle of providing premium products to its customers around the globe. Gong cha promises to inspire the human spirit and create happiness with a perfect cup of tea. Established in Taiwan in 1996 by two good friends, Huang and Wu, Gong cha was unique in offering personalized service with premium teas in a variety of innovative and delicious recipes. Gong cha became loved by its customers and news of the company quickly spread by word of mouth. Its quality products grew increasingly popular, and in 2006, Huang and Wu established the Gong cha brand and opened the first Gong cha brand store in Kaohsiung City, Taiwan. Gong cha has since become one of the best-known providers of quality teas and has blossomed around the world. Tea, Companion, Art, Taste, and Moment meld to form the essence of Gong cha and shape the world's culture of tea. Gong cha always ponders upon how best to brew modest happiness and relaxation in a small cup in your day-to-day life. Gong cha always ponders upon how best to provide a space for a sip of laughter with loved ones. Gong cha always ponders upon how best to share the stories of tea drinking culture easily and enjoyably with many people. Our Philosophy: To inspire the human spirit and create happiness.
Winner Brand
Gong cha
Gong cha is an international beverage franchise specializing in freshly prepared premium tea, bubble tea and coffee.
View Brand ProfileRead The Inside Story
Discover in-depth story of the Brewing Happiness, a Brand Identity designed by the highly esteemed Gong cha California and Gong cha Global, awarded with the very prestigious A' Graphics, Illustration and Visual Communication Design Award. Explore more about the intricate details and the story behind this unique Brand Identity now.
Brewing Happiness Brand IdentityResources for Journalists
Press Kit Downloads
Download the comprehensive press kit for Brewing Happiness, including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning Brewing Happiness Brand Identity.
Press Releases
Read the official press release announcing Brewing Happiness as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Brewing Happiness Brand Identity's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Brewing Happiness at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Brewing Happiness Brand Identity.
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Gong cha CA Franchise
"Brewing Happiness Brand Identity" - Bronze A' Design Award Winner
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