Fenjiu Reborn
Fenjiu Reborn Chinese Baijiu Packaging by Tiger Pan is a winner of the 2022 Bronze A' Design Award in Packaging Design.
Fenjiu Reborn is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkFenjiu Reborn Chinese Baijiu Packaging
Their design inspired by that breathtaking moment and captured the curves with a glass convex technique. The wine bottle is wrapped and hidden within translucent papers, then sealed with a Chinese apricot blossom knot. The hazy texture resembles the ambiguous relationship between light and shadow through glass, like a curtain of trickling raindrops; might even be able to sense its underlying burst of fragrance.
Featured Design
Fenjiu Reborn by Tiger Pan
Core Functionality
Chinese Baijiu Packaging
Accolades
Packaging Design Award Winner in 2022.
Bronze Winner
Fenjiu Reborn Chinese Baijiu Packaging
Fenjiu Reborn is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Fenjiu Reborn is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Fenjiu Reborn splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Designer
Tiger Pan
Tiger Pan, renowned designer and founder of Tiger Pan Design Lab, currently serves as the Jury President for D&AD 2024 in Packaging Design. He is also a contracted artist for the United Nations Postal Administration (UNPA), a collaborative artist with the United Nations Programme on HIV/AIDS (UNAIDS), a partner artist with the Liechtenstein Postal Service, and a co-branded artist with BVLGARI. Additionally, he holds the role of Vice Chairman of the Shenzhen Illustration Association and serves as a guest professor at 18 prestigious design academies across China. Over the past 28 years, Tiger Pan has been deeply engaged in product and packaging design research and practice. His team is now regarded as one of the most dynamic and influential forces in contemporary design.
View Winner ProfileWinner Client
Shanxi Xinghuacun Fenjiu Holding Co., Ltd.
Fen Wine comes from a small village named Xinghua (which means apricot flower) in Shanxi, China. Since more than 3000 years ago, people have been brewing fine wines at fair prices in this wealthy village. Whenever the rainy season hits, rainwater falls from the Ancient Pavilion roof tiles in an artistic fashion.
Winner Brand
Read The Inside Story
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Fenjiu Reborn Chinese Baijiu PackagingResources for Journalists
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Press Releases
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Media Showcase
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Shanxi Xinghuacun Fenjiu Holding Co., Ltd.
"Fenjiu Reborn Chinese Baijiu Packaging" - Bronze A' Design Award Winner
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