Plant Selected
Plant Selected Beverage by Blackandgold Shanghai is a winner of the 2022 Bronze A' Design Award in Packaging Design.
Plant Selected is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkPlant Selected Beverage
Plant-based beverage is quite popular among consumers and the market has become highly homogeneous. Blackandgold faced the challenge on how to create differentiation in the market and enhance customer perceived value of soy milk. Compared with the numerous traditional plant-based beverages that usually communicates the ingredients and authenticity in a busy and conventional way, Plant Selected uses the minimalism packaging to convey the core benefit 6g protein per 100ml very clearly as well as to catch consumers attention on shelf.
Featured Design
Plant Selected by Blackandgold Shanghai
Core Functionality
Beverage
Accolades
Packaging Design Award Winner in 2022.
Bronze Winner
Plant Selected Beverage
Plant Selected is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Plant Selected is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Plant Selected splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Designer
Blackandgold Shanghai
Based in Paris, Shanghai and New York, we have been working for 30 years to develop strong brands, with high standards and passion. But also with a certain amount of hindsight and humility. With us, jargon is prohibited. Certainties too. It is this constantly renewed curiosity, this duty of candor and this desire to understand that drives the daily life of the agency, from our approach to trends to that of your briefs. In China, we work with big international and local clients.
View Winner ProfileWinner Client
Yili Group
Inner Mongolia Yili Industrial Group Co., Ltd, a provider of healthy and nutritious dairy and food products, is Asia’s largest dairy producer with a wide range of products like milk, yoghurt, ice cream, infant formula, adult nutrition and cheese. Yili has rapidly developed over the last decades and is now the number five in the Rabobank ranking of global dairy companies. Our ambition is to be in the top three in 2025.
Read The Inside Story
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Plant Selected BeverageResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Plant Selected as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Plant Selected Beverage's unique features, innovation, and impact.
Media Showcase
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Yili Group
"Plant Selected Beverage" - Bronze A' Design Award Winner
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