MG iSmart
MG iSmart Infotainment System HMI by Star is a winner of the 2021 Golden A' Design Award in Interface, Interaction and User Experience Design.
MG iSmart is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs.
Explore This Amazing WorkMG iSmart Infotainment System HMI
SAIC's brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
Featured Design
MG iSmart by Star
Core Functionality
Infotainment System HMI
Accolades
Interface, Interaction and User Experience Design Award Winner in 2021.
Golden Winner
MG iSmart Infotainment System HMI
MG iSmart is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. MG iSmart is expected to be a praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. MG iSmart creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Winner Client
SAIC Overseas Intelligent Mobility Technology Co., Ltd.
SAIC Motor Corporation Limited is a Chinese state owned automotive design and manufacturing company headquartered in Shanghai China with multinational operations. SAIC Motor s business covers the research production and sales of both passenger and commercial vehicles. It is actively promoting the commercialization of new energy vehicles and connected cars and exploring the research and industrialization of intelligent technologies such as smart driving.
Winner Brand
Star
Star is a global technology consulting firm that seamlessly integrates strategy, design and engineering as an end-to-end partner on its clients’ digital journeys.
View Brand ProfileRead The Inside Story
Discover in-depth story of the MG iSmart, an Infotainment System HMI designed by the highly esteemed Star, awarded with the very prestigious A' Interface, Interaction and User Experience Design Award. Explore more about the intricate details and the story behind this unique Infotainment System HMI now.
MG iSmart Infotainment System HMIResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing MG iSmart as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the MG iSmart Infotainment System HMI's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to MG iSmart at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning MG iSmart Infotainment System HMI.
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SAIC Overseas Intelligent Mobility Technology Co., Ltd.
"MG iSmart Infotainment System HMI" - Golden A' Design Award Winner
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