Sogurt With Love and All Things Good
Sogurt With Love and All Things Good Froyo Ice Cream Packaging by Jimmy Chew is a winner of the 2021 Iron A' Design Award in Packaging Design.
Sogurt With Love and All Things Good is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.
Explore This Amazing WorkSogurt With Love and All Things Good Froyo Ice Cream Packaging
Jimmy created a packaging system that is fully aligned with the Sogurt brand and founder’s personality. Featuring bright pastel shades, a reflection of the brand’s approachable, fun-loving, free-spirited and elegant voice. With careful consideration of the type treatments and materialization, the design showcases uniquely overlaid illustrations to personify the fusion of key ingredients in each deliciously healthy crafted flavor. Reflecting an optimistic aesthetic, the design features a positive messaging "Crafted With Love and All Things Good".
Featured Design
Sogurt With Love and All Things Good by Jimmy Chew
Core Functionality
Froyo Ice Cream Packaging
Accolades
Packaging Design Award Winner in 2021.
Iron Winner
Sogurt With Love and All Things Good Froyo Ice Cream Packaging
Sogurt With Love and All Things Good is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Sogurt With Love and All Things Good is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Sogurt With Love and All Things Good is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Winner Designer
Jimmy Chew
With more than 22 years of experience in the design industry with experience in UX / UI design, branding, visual communications & packaging design, the combination of multi-disciplinary backgrounds has equipped Jimmy with unique sets of skills ideally positioned to meet the needs of all clientele. Specialising in UI/UX Design (Weapons System, Communications & Dashboard Design) & Branding, proudest moment for Jimmy has been to use his UX/UI designs, creative thinking & skillsets to collaborate with Republic of Singapore Navy, Singapore Armed Forces, Singapore Civil Defence Force & Singapore's Satellite System to aid & benefit his country. His overseas collaborations also include UI/UX support for startups in United States collaborating with United States of Veteran Affairs.
View Winner ProfileWinner Client
Sogurt
Sogurt is a well-loved home-grown froyo brand in Singapore founded in 2010. The brand is the first in Singapore to introduce a novel concept of a fully self-serve frozen yogurt store, introducing fun and fresh DIY bar to explore endless possibilities of innovative flavours and toppings. Over the years, Sogurt has perfected a delicious soft-serve recipe for the young, old and health-conscious with their offering of low-fat, high calcium product blend. After a year of R&D collaborating with a food tech company, in January 2021, Sogurt launched the first locally-produced “Healthier-Choice” certified product line of frozen yogurt ice-cream with prebiotics, live cultures and made with coconut oil. The first brand in Singapore to launch probiotic froyo ice-cream.
Winner Brand
Hartwork
Hartwork is a digital and brand experience firm in Singapore. Adept in strong visual taste and intuition with design experiences in processes and design thinking, Hartwork focuses on delivering world-class design solutions & experiences to solve real
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Sogurt With Love and All Things Good Froyo Ice Cream PackagingResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Sogurt With Love and All Things Good as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Sogurt With Love and All Things Good Froyo Ice Cream Packaging's unique features, innovation, and impact.
Media Showcase
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Sogurt
"Sogurt With Love and All Things Good Froyo Ice Cream Packaging" - Iron A' Design Award Winner
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