Deng Long Ji
Deng Long Ji Alcoholic Beverage Packaging by Wen Liu, Qiumin Chen and Weijie Kang is a winner of the 2021 Bronze A' Design Award in Packaging Design.
Deng Long Ji is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkDeng Long Ji Alcoholic Beverage Packaging
Lantern, its auspicious meaning and festive shape have long been deeply rooted in the hearts of the people, and it has become a symbol of Chinese culture. This design regenerates the beauty of Chinese culture from the perspective of contemporary people, and at the same time injects new Chinese elements, which is more oriental and novel, breaking consumers' inherent cognition of wine, and building a cultural ecosystem of wine with national charm.
Featured Design
Deng Long Ji by Wen Liu, Qiumin Chen and Weijie Kang
Core Functionality
Alcoholic Beverage Packaging
Accolades
Packaging Design Award Winner in 2021.
Bronze Winner
Deng Long Ji Alcoholic Beverage Packaging
Deng Long Ji is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Deng Long Ji is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Deng Long Ji splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Client
Changyu
Yantai Changyu Co., Ltd. was formerly known as Yantai Changyu Brewing Company. It was China's first industrialized wine producer founded by Mr. Zhang Bishi, a patriotic overseas Chinese leader in modern China. In 1892, Zhang Bishi invested 3 million taels of silver to establish the Changyu Brewing Company in Yantai. The establishment of Changyu Company was recorded by the China Millennium Monument in Beijing as one of the four major events that occurred in China in 1892. So far, it has developed into a diversified group enterprise and is currently the largest wine producer in China and even Asia.
Read The Inside Story
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Deng Long Ji Alcoholic Beverage PackagingResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Deng Long Ji as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Deng Long Ji Alcoholic Beverage Packaging's unique features, innovation, and impact.
Media Showcase
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Changyu
"Deng Long Ji Alcoholic Beverage Packaging" - Bronze A' Design Award Winner
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Designer's Portfolio
Explore other works by Wen Liu, Qiumin Chen and Weijie Kang
Wen Liu, Qiumin Chen and Weijie KangJoin A' Design Award
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