Gogoon
Gogoon Alcoholic Beverage Packaging by Wen Liu, Bo Zheng and Weijie Kang is a winner of the 2021 Golden A' Design Award in Packaging Design.
Gogoon is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs.
Explore This Amazing WorkGogoon Alcoholic Beverage Packaging
Luzhou Laojiao launched a new strategic brand "Gogoon", laying out the new consumption era of China's consumption upgrade and the rise of light luxury consumption. Gogoon is positioned as the new light luxury baijiu in China's baijiu industry, also opens the time of light luxury baijiu consumption and third trend of Luzhou Laojiao.
Featured Design
Gogoon by Wen Liu, Bo Zheng and Weijie Kang
Core Functionality
Alcoholic Beverage Packaging
Accolades
Packaging Design Award Winner in 2021.
Golden Winner
Gogoon Alcoholic Beverage Packaging
Gogoon is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Gogoon is expected to be a praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Gogoon creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Winner Client
Luzhou Laojiao Co., Ltd.china
Sichuan is the hometown of Chinese liquor. Luzhou City in southern Sichuan has been known as the "Liquor City" since ancient times, and its baijiu-making history has been thousands of years since the Qin and Han Dynasties. Luzhou Laojiao is a large-scale state-owned key baijiu-making enterprise developed on the basis of 36 ancient workshops in the Ming and Qing Dynasties.
Read The Inside Story
Discover in-depth story of the Gogoon, an Alcoholic Beverage Packaging designed by the highly esteemed Wen Liu, Bo Zheng and Weijie Kang, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Alcoholic Beverage Packaging now.
Gogoon Alcoholic Beverage PackagingResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Gogoon as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Gogoon Alcoholic Beverage Packaging's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Gogoon at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Gogoon Alcoholic Beverage Packaging.
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Luzhou Laojiao Co., Ltd.china
"Gogoon Alcoholic Beverage Packaging" - Golden A' Design Award Winner
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Designer's Portfolio
Explore other works by Wen Liu, Bo Zheng and Weijie Kang
Wen Liu, Bo Zheng and Weijie KangJoin A' Design Award
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