Tazo Refresh
Tazo Refresh Beverage by PepsiCo Design and Innovation is a winner of the 2021 Silver A' Design Award in Packaging Design.
Tazo Refresh is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs.
Explore This Amazing WorkTazo Refresh Beverage
Each of TAZOs blends are unique, refreshing, and artful, so the design team wanted to visually articulate the fresh flavor expression on shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands current fan base while attracting a new, more adventurous audience. Moving from the former TAZO equity that leaned closer to a refined and sophisticated visual expression, now the juxtaposition of fresh, bold ingredient colors alongside equity white cuts the noise in the tea category.
Featured Design
Tazo Refresh by PepsiCo Design and Innovation
Core Functionality
Beverage
Accolades
Packaging Design Award Winner in 2021.
Silver Winner
Tazo Refresh Beverage
Tazo Refresh is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Tazo Refresh is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Tazo Refresh is a vastly envied creation that evokes desires, introduces positive feelings, and sparkles amazement and wonderment.
Winner Brand
PepsiCo Design & Innovation
PepsiCo is one of the world's leading food and beverage companies with over $65 billion in net revenue in 2012 and a global portfolio of diverse and beloved brands.
View Brand ProfileRead The Inside Story
Discover in-depth story of the Tazo Refresh, a Beverage designed by the highly esteemed PepsiCo Design and Innovation, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Beverage now.
Tazo Refresh BeverageResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Tazo Refresh as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Tazo Refresh Beverage's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Tazo Refresh at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Tazo Refresh Beverage.
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PepsiCo Design & Innovation
"Tazo Refresh Beverage" - Silver A' Design Award Winner
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