Woonwaard
Woonwaard Rebranding by Ruud Winder - Rebrandt is a winner of the 2021 Golden A' Design Award in Graphics, Illustration and Visual Communication Design.
Woonwaard is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs.
Explore This Amazing WorkWoonwaard Rebranding
Woonwaard is one of the largest housing corporations in the Netherlands with a large number of social rental homes. Our DNA program showed that the new identity had to be modern, yet serious, and radiate peace and serenity. The identity also had to represent the diversity and inclusiveness of the tenants and the positive aspects of renting. The designers also wanted the organization's passion to shine. The result is a unique colorful identity system, which plays an important role for the diversity and inclusiveness of its tenants.
Featured Design
Woonwaard by Ruud Winder - Rebrandt
Core Functionality
Rebranding
Accolades
Graphics, Illustration and Visual Communication Design Award Winner in 2021.
Golden Winner
Woonwaard Rebranding
Woonwaard is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Woonwaard is expected to be a praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Woonwaard creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Winner Designer
Ruud Winder - Rebrandt
In 1995, Ruud Winder graduated from the Gerrit Rietveld Academy in Amsterdam. After graduating, Winder founded design agency GRAS. In a short time GRAS became an Award winning internationally oriented agency making guerrilla marketing, book design, films, websites, apps and (re)brandings. In 2015 Winder developed a unique approach to developing new names and brands. This "Rebrandt® Program" method eventually grew to a rebranding of bureau GRAS to Rebrandt®, with which he build and renovates brands with his team. www.rebrandt.com
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REBRANDT® — Dutch Masters in Rebranding
Everyone has a unique character. Nobody is the same. This also applies to brands. Brands also do not fit in boxes or archetypes. Rebrandt enjoys the multi-color and diversity of characters. Why do products and organizations still look so much alike? We don't understand that either. A missed opportunity, because every brand is unique. And afterall, brands are just like human. That's why Rebrandt likes to make the brand landscape more diverse and let the brands shine, each based on its own character mix.
Read The Inside Story
Discover in-depth story of the Woonwaard, a Rebranding designed by the highly esteemed Ruud Winder - Rebrandt, awarded with the very prestigious A' Graphics, Illustration and Visual Communication Design Award. Explore more about the intricate details and the story behind this unique Rebranding now.
Woonwaard RebrandingResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Woonwaard as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Woonwaard Rebranding's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Woonwaard at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Woonwaard Rebranding.
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REBRANDT® — Dutch Masters in Rebranding
"Woonwaard Rebranding" - Golden A' Design Award Winner
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