Utobeera
Utobeera Fruitbeer by Jansword Zhu is a winner of the 2020 Iron A' Design Award in Packaging Design.
Utobeera is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.
Explore This Amazing WorkUtobeera Fruitbeer
The name “Utobeera” was inspired by the word“Utopia”, which shows the value of the brand : equality, human rights, diverse, unique and love. Four famous figures in art history was applied and been turned into a tipsy illustration style “Psychedelic Art”. They are hat man by Rene Maggritte, a girl in Chinese dress, the god of alcohol Bacchus and The god of Longevity in China. Each fruit figure in original work has been replaced by an another digital style fruit figure to make it more inspired.
Featured Design
Utobeera by Jansword Zhu
Core Functionality
Fruitbeer
Accolades
Packaging Design Award Winner in 2020.
Iron Winner
Utobeera Fruitbeer
Utobeera is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Utobeera is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Utobeera is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Winner Client
Jansword zhu
JANSWORD DESIGN is a design company expert in brand, package and product design in new style, especially focusing on food/alcohol, culture/art, fashion related cases. As the founder Jansword Zhu was graduated from Musashino Art University(Tokyo), it has a trilingual communication ability and international understanding to face the internationalized needs from clients all over the world, such as GQ, Starbucks, Canon, Mobike etc. JANSWORD DESIGN has won many international design award including IF award(2), red dot award, A design award(Platium) ,Golden Pin, Marking award(2), indigo award(14), Graphis Award(Sliver for 2), Muse award, H.A.C Artist award. The design works has been embodied in “Food Design(images publishing)”, “Collage(Sendpoints)”,GQ and many design catalogue.
Winner Brand
Jansword Design
Jansword Design is a design studio focusing on branding, package design and product design in a new style,especially on foods, alcohol and art related cases. As the founder Jansword.Z was graduated from Musashino Art University, it has a trilingual comm
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Utobeera FruitbeerResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Utobeera as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Utobeera Fruitbeer's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Utobeera at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Utobeera Fruitbeer.
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Jansword zhu
"Utobeera Fruitbeer" - Iron A' Design Award Winner
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