Stubborn Soda Cans
Stubborn Soda Cans Packaging by PepsiCo Design and Innovation is a winner of the 2020 Iron A' Design Award in Packaging Design.
Stubborn Soda Cans is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.
Explore This Amazing WorkStubborn Soda Cans Packaging
For the Stubborn Soda brand refresh, the design team used bold typography and color to craft a flavor forward story with a category disrupting style. With letterpress like type, the design is a modern take on an editorial poster aesthetic. Each flavor is represented by non primary, complementary color blocks that reflect the unique and unexpected ingredient combinations.
Featured Design
Stubborn Soda Cans by PepsiCo Design and Innovation
Core Functionality
Packaging
Accolades
Packaging Design Award Winner in 2020.
Iron Winner
Stubborn Soda Cans Packaging
Stubborn Soda Cans is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Stubborn Soda Cans is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Stubborn Soda Cans is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Winner Client
PepsiCo Design and Innovation
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
Winner Brand
PepsiCo Design & Innovation
PepsiCo is one of the world's leading food and beverage companies with over $65 billion in net revenue in 2012 and a global portfolio of diverse and beloved brands.
View Brand ProfileRead The Inside Story
Discover in-depth story of the Stubborn Soda Cans, a Packaging designed by the highly esteemed PepsiCo Design and Innovation, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Packaging now.
Stubborn Soda Cans PackagingResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Stubborn Soda Cans as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Stubborn Soda Cans Packaging's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Stubborn Soda Cans at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Stubborn Soda Cans Packaging.
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PepsiCo Design and Innovation
"Stubborn Soda Cans Packaging" - Iron A' Design Award Winner
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