Iron Logo

Stubborn Soda Cans

Stubborn Soda Cans Packaging by PepsiCo Design and Innovation is a winner of the 2020 Iron A' Design Award in Packaging Design.

Stubborn Soda Cans is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.

Explore This Amazing Work

Stubborn Soda Cans Packaging by PepsiCo Design and Innovation Iron Packaging Design Award Winner 2020

Stubborn Soda Cans Packaging

For the Stubborn Soda brand refresh, the design team used bold typography and color to craft a flavor forward story with a category disrupting style. With letterpress like type, the design is a modern take on an editorial poster aesthetic. Each flavor is represented by non primary, complementary color blocks that reflect the unique and unexpected ingredient combinations.

Stubborn Soda Cans Packaging by PepsiCo Design and Innovation Iron Packaging Design Award Winner 2020
Iron Packaging Design Award Winner 2020 Stubborn Soda Cans Packaging
Stubborn Soda Cans designed by PepsiCo Design and Innovation
Stubborn Soda Cans - Iron Packaging Design Award Winner
PepsiCo Design and Innovation's Stubborn Soda Cans Packaging
Iron Packaging Design Award Winner 2020 Stubborn Soda Cans Packaging
Stubborn Soda Cans designed by PepsiCo Design and Innovation
Stubborn Soda Cans - Iron Packaging Design Award Winner
PepsiCo Design and Innovation's Stubborn Soda Cans Packaging

Featured Design

Stubborn Soda Cans by PepsiCo Design and Innovation

Core Functionality

Packaging

Accolades

Packaging Design Award Winner in 2020.


Iron Logo

Iron Winner

Stubborn Soda Cans Packaging

Stubborn Soda Cans is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Stubborn Soda Cans is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Stubborn Soda Cans is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.


Winner Client

PepsiCo Design and Innovation

PepsiCo Design and Innovation

PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.


Winner Brand

PepsiCo Design & Innovation

PepsiCo is one of the world's leading food and beverage companies with over $65 billion in net revenue in 2012 and a global portfolio of diverse and beloved brands.

View Brand Profile

Stubborn Soda Cans Packaging by PepsiCo Design and Innovation Iron Packaging Design Award Winner 2020

Read The Inside Story

Discover in-depth story of the Stubborn Soda Cans, a Packaging designed by the highly esteemed PepsiCo Design and Innovation, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Packaging now.

Stubborn Soda Cans Packaging

Resources for Journalists

Press Kit Downloads

Download the comprehensive press kit for Stubborn Soda Cans, including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning Stubborn Soda Cans Packaging.

Press Releases

Read the official press release announcing Stubborn Soda Cans as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Stubborn Soda Cans Packaging's unique features, innovation, and impact.

Media Showcase

Explore the media showcase dedicated to Stubborn Soda Cans at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Stubborn Soda Cans Packaging.


Learn More

Discover the power of good design.

Learn More

Elevate Your Packaging Brand with the A' Design Award

Gain Global Recognition, Boost Credibility, and Attract New Customers and Media to Your Packaging Design

  • Showcase your best packaging design work to a global audience
  • Gain credibility and trust with prestigious awards
  • Benefit from extensive media coverage and exposure
  • Attract new customers and partners
  • Receive expert feedback and evaluation
Enter Your Packaging Brand Now
PepsiCo Design and Innovation, the brand behind PepsiCo Design and Innovation's award-winning work Stubborn Soda Cans Packaging, exemplifies the success that packaging design brands can achieve through the A' Design Award. By winning the Iron A' Design Award, PepsiCo Design and Innovation has demonstrated its commitment to good design, innovation, and creative excellence.
PepsiCo Design and Innovation

"Stubborn Soda Cans Packaging" - Iron A' Design Award Winner


Discover Now

Designer's Portfolio

Explore other works by PepsiCo Design and Innovation

PepsiCo Design and Innovation

Category Exploration

Explore Packaging Award.

Packaging Award

Join A' Design Award

Feel Good with A' Design Award : It's completely FREE to sign up for an account, Without any obligations to upload a design or nominate a work. Uploading your work is FREE, and you keep your copyrights. Getting a Preliminary Score is FREE and confidential, with no obligations to nominate. If you decide to nominate, there's a one-time fee to have your work voted by grand jury panel. If you win, there are no contractually obliged "winner fees". The comprehensive A' Design Prize is provided FREE to winners!

Sign-Up for Free Now Discover A' Design Prize

Preliminary Deadline Ends in:

Days
Hours
Minutes
Seconds

Don't miss the opportunity to get a FREE Preliminary Score for your design!

Get Your Free Preliminary Score Now

Register now to receive:

  • Indicative and free preliminary scores
  • Additional jury feedback and suggestions
  • Opportunity to improve your presentation

The registration process is simple:

  1. Create a free account
  2. Upload your design for free
  3. Receive your Preliminary Score within a few days