Fenjiu
Fenjiu Liquor by Zhang Zhipeng is a winner of the 2020 Iron A' Design Award in Packaging Design.
Fenjiu is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.
Explore This Amazing WorkFenjiu Liquor
Fenjiu bottle is unique and has a personality, packaging pays equal attention to traditional culture and modern design to make the product stand out among the same type of products. Zhang Zhipeng sublimates the time-honored traditional culture of China, evolves traditional window flowers, and adds new Chinese creative techniques to make the packaging more international. The integration of tradition and fashion highlights the different cultural characteristics of China, so as to spread Chinese culture.
Featured Design
Fenjiu by Zhang Zhipeng
Core Functionality
Liquor
Accolades
Packaging Design Award Winner in 2020.
Iron Winner
Fenjiu Liquor
Fenjiu is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Fenjiu is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Fenjiu is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Winner Designer
Zhang Zhipeng
I am a post-80s designer, engaged in this industry for 9 years, I love design because I think it can bring me happiness! I will keep on growing! Make a little contribution to the society.
View Winner ProfileWinner Client
Fen Jiu Group
Fenjiu group is in the historical development stage. At present, the competition of domestic liquor industry is extremely fierce, beer, wine and so on are eating into the market share of liquor, and foreign liquor industry is also eyeing the Chinese market covetously. Challenge is opportunity, change is growth. Want to do strong fen wine, must rely on the power of culture, internal cohesion, strengthen management, build a special combat team; External brand building, improve the image, occupy the commanding heights of cultural marketing.
Read The Inside Story
Discover in-depth story of the Fenjiu, a Liquor designed by the highly esteemed Zhang Zhipeng, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Liquor now.
Fenjiu LiquorResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Fenjiu as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Fenjiu Liquor's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Fenjiu at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Fenjiu Liquor.
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Fen Jiu Group
"Fenjiu Liquor" - Iron A' Design Award Winner
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